Speaking on the occasion, Mr. Roy Kurian, Vice President – Sales and Marketing, Yamaha Motor India Sales Pvt. Ltd. said, “It has been our hallmark to innovate and introduce products that have a strong connect with our customer base. The ‘R15’ has been a significant milestone in that sense in the company’s history and the torchbearer to introduce and promote racing culture in India. The racing DNA, sporty look and superior technology have been synonymous with the R15 which was graded up to R15 Ver 2.0 in 2011. A lot of thought and hard-work had gone into the conceptualization of the R15 and it has been a huge success for the company. As we launch the R15 Ver 2.0 in 4 new avatars, we are again very confident that this new introduction will help to keep the customer excitement intact in our flagship motorcycle.”
With this move, Yamaha Motor India focuses on bringing an exciting variety to customers, which is key in augmenting sales. The sales plan targets aspiring youth between the ages of 18 – 24 yrs who are early adopters and look for products that match their personal style.