Yamaha Motorsports Press Conference 2014

Earlier this month, Yamaha Motor Co., Ltd. (Tokyo:7272) held the “Yamaha Motorsports Press Conference 2014” at the Sama-Sama Hotel in Sepang, Malaysia, to announce its motorsports activities including races to participate in and each team’s structure.

Riders Jorge Lorenzo and Valentino Rossi from Yamaha Factory Racing and riders Bradley Smith and Pol Espargaro from Monster Yamaha Tech3 spoke about their ambitions for this season and their impressions of the 2014 machines at the news conference.

Yamaha Motorsports 2014

Takaaki Kimura, Representative Director and Senior Managing Executive Officer said, “Motorsports are in Yamaha’s DNA. Challenging ourselves in motorsports has been an integral part of our corporate culture for over 50 years. They are also a direct embodiment of our brand slogan “Revs your Heart.”

The basic direction of our activities is in the three aims: branding, technical feedback, and promotional activities, which will move our racing prowess forward on a global level.

To that end, we are upgrading our structure to achieve success in elite global races, share excitement with fans around the world, step up promotional activities, lay the groundwork in cooperation with our local group companies, and provide opportunities for developing and fostering the next generation of talent.”