Yamaha’s Project Indra – Innovative and New Development based on Responsible Analysis is being devised and designed by Yamaha India along with their Japanese counterparts. This venture is a part of India Procurement Center, opened in April 2013 which will oversee supplies of parts to Yamaha operations globally.
At present the company has 37 vendors who export 130 parts worth INR 60 crores while by the end of 2016 this will be increased to 60 vendors supplying 300 parts worth INR 360 crores. These global sourcing will play a vital role in the introduction of this low cost bike which should be launched by 2016-17.
Project Indra will also pay close attention to buyer’s demands where this new affordable bike is concerned with special emphasis on mileage, while teams are already in the process of gauging usage patterns to be seen on board Yamaha’s cheapest bike.
While introducing this low cost bike, Yamaha is also paying close attention to performance, style, safety and value. The new Yamaha bike comes in to compete with India’s other low cost bikes such as Hero HF Dawn, Bajaj Platina and TVS Star Sport, all of which are priced between INR 38,000-40,000 and together clocking sales of 1 lakh units per month.