Indian Yamaha Motors manufactures of Yamaha RAY have adopted a novel way to attract a great deal of attention and a host of customers through the launch of a distinctive door to door approach. The company will employ the services of 6 young women who will take the Yamaha RAY through schools, colleges, shopping malls and the like for a period of 9 days. This the company states will attract a special category of customers with targets on young office going women and college students who will be surely attracted to the new Yamaha RAY.
The campaign was flagged off on November 1, 2012 just ahead of the festive season with an eye catching campaign message of ‘Life is an Adventure’. These 6 young ladies will start off from one of Indian Yamaha Motors dealerships, travel through the streets of Delhi, stop at various locations enroute to bring the message of fun and adventure to college goers, and other youngsters and terminate at another dealership at the end of the day. The cavalcade of Yamaha RAY riders are expected to visit colleges in Delhi such as Vivekanand College for women, Deshbandhu College, PGDAV College, Jamia Milia Islamia College and Maharaja Agrasen College and also areas such as City Square Mall- Rajouri Garden, M2K Rohini, Jwala Heri Market- Pachim Vihar, etc.
This cavalcade will do the rounds for 9 days from November 1 to 10, in a bid to influence customers. Appointing female riders is a way of attracting more female customers while company dealerships too appoint female staff on their customer contact programs and customer care facilities. A special female riding training program is also expected to be launched soon.