Yamaha Ray Z scooter wins 2014 India Design Mark (I Mark) award
Yamaha Ray Z scooter is a India Design Mark (I Mark) recipient awarded by India Design Council. This is Yamaha’s 3rd consecutive I Mark award. Previous winners are YZF-R15 and Yamaha Ray. Its India Design Mark (I Mark) awards program was initiated in cooperation with the Japan Institute of Design Promotion. India Design Council is affiliated with India’s Ministry of Commerce & Industry.
Open application and judging for the third I Mark awards was in 2013 by eminent people in academia, design and industry organizations. Ray Z wears an aggressive sporty design and is aimed at young male riders between 18 and 22 years of age. Its smoked-finish visor for a motorcycle-like image, aluminium rear wing-shaped tandem rider grab-bars, new instrument panel with carbon fibre-patterned background, and patterned seat cover material alongwith dynamic colouring and graphics are hard to miss.
Mr Masaki Asano, Managing Director, Yamaha Motor India Sales Pvt. Ltd said, “Appreciation in any form is a welcome boost to a company and its products. I am very pleased to receive this award for the third time in a row. Our scooter RAY-Z has indeed been received very positively and we thank our designing and engineering team for creating a product which met our customer needs and fitted the Indian market so well. This award not just realizes our efforts but also motivates us to continue creating new, innovative and enriching products.”
Mr. Roy Kurian, Vice President – Sales & Marketing, Yamaha Motor India Sales Pvt. Ltd said, “We entered the Indian scooter category in 2012, beginning with the RAY, designed for young women, which was followed by RAY Z in 2013, targeted at young men. The response that we have been receiving for RAY and Ray Z are indeed most positive and encouraging. Both sold approximately 150,000 units by end 2013, thanks to the stylish design and ease of use. We understand the needs of our customers and therefore pay great attention to details in our products in terms of styling and design.”