Zest from Tata Motors drive for Bollywood enthusiast
Tata Motors ‘Zestful Bollywood Pilgrimage’ contest saw Alok Pandey triumph as winner. In August, he will begin his all-new Zest drive along with 2 friends to discover Bollywood locations.
Zestful Bollywood Pilgrimage offers yet another platform for Tata Motors continued effort to connect with customers and strengthen brand association. Zest compact sedan from Tata Motors was first previewed during Auto Expo 2014 week.
Zestful Bollywood Pilgrimage contest was initiated on 4th June 2014 through Facebook and reached 1.1 million people. Participants needed to identify 5 iconic Bollywood locations, followed by creating a Bollywood scene featuring Zest as lead star.
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