19 marketing professionals to make it as Nissan Student Brand Managers 2012

Only 19 students of a total of 2467 applications from 590 colleges from 25 cities made it to the final list of Nissan’s Student Brand Managers for the year 2012. These students will play a major role in making Nissan more popular with the student community in the country. This is the third time that such a program is being held. Nissan received nominations from all major cities in India. Naturally most of the applicants had to be rejected as the company selected only 19 finalists after all applications were scrutinized by a panel of judges which included eminent personalities from a variety of fields. Final rounds were held in Mumbai where the top 19 finalists were selected from the penultimate round of 41 candidates.

Nissan Student Brand Manager Campaign was open to second year management students from across the country. This year round colleges from the Eastern part of the country were also included which had not seen inclusion in the past few years that this sort of participation has been sought. The entrants were adjudged on aspects such as Uniqueness of the Idea, Relevance to the auto industry, Clarity and communication of ideas and Innovative thinking and feasibility. A book titled ‘Marketing as a Strategy’ was presented to all finalists who competed in the grand finale.

Nissan Student Brand Managers will each receive a grant of Rs.10,000 per month for a period of 6 months to help them conceptualize and implement ideas on Nissan brand visibility and sustainability. Besides this these students will also be given Nissan Micras as added benefits to help them in their program.

News release: Nissan selects 19 budding marketing professionals as Student Brand Managers 2012

· Global Indian thought leader Dr. Nirmalya Kumar of London Business School amongst the jury panel this year
· Nissan Student Brand Manager (NSBM) 2012 returned 2467 student applications from 590 colleges across 25 cities
· Selected Student Brand Managers to play a key role in bringing brand
Nissan closer to the student community and the public at large
· Siva Sankar from Indian Institute of Management Kozhikode was adjudged the National winner of NSBM 2012

Nissan Motor India Pvt. Ltd. (NMIPL) today announced the selection of 19 young management students from across India as Nissan Student Brand Managers (NSBM) 2012. The third season of the NSBM program garnered a whopping 2,467 registrations from 590 colleges across 25 Indian cities, showcasing the growing popularity of this unique student initiative to promote the Nissan’s brand identity in India.

This year, the program received an overwhelming response from all centres – Mumbai, New Delhi, Chennai, Bengaluru and Kolkata. Mumbai had the maximum number of registrations with 880 students, followed by New Delhi with 618 student applications. Chennai with 445 and Bengaluru with 362 applications were the other two centres with a large number of applicants for the NSBM 2012 program.

The panelists this year consisted of eminent personalities from diverse fields. Dr. Nirmalya Kumar – Marketing Guru & Faculty – London Business School, Mr. Prahlad Kakkar – Ad Film Director – Genesis Films, Mr. Harish Bijoor – CEO – Harish Bijoor Consults Inc, Mr. Josy Paul – National Creative Director – BBDO India and Mr. Nitish Tipnis – Director – Sales & Marketing – Hover Automotive India played an important role in short listing the final entries from every region, with the final round held in Mumbai comprising of 41 students. The entries were judged on several aspects including Uniqueness of the Idea, Relevance to the Automobile Industry, Clarity or Communication of Ideas, Innovative Thinking and Feasibility, while executing the Ideas.

Addressing the final shortlisted students, Mr. Nitish Tipnis said, “The third season of NSBM has brought more innovation and creativity to the fore. The overwhelming response that we have received this year justifies the fact that India has a large pool of entrepreneurial talent which thrives on creative excellence. Through this initiative, we will tap this potential and propel it further to achieve meaningful results.”

Ecstatic at the response to the program, Dr. Nirmalya Kumar said, “It is very gratifying to see the talent that India has and it is encouraging to see a brand like Nissan taking them to the next level with a program such as NSBM. The program reflects the serious intent of Nissan to identify and nurture future talent and there is no doubt about the fact that it has created a benchmark for companies to follow.”

To add to the overall experience of the program, Dr. Nirmalya Kumar will be presenting a book titled ‘Marketing as strategy’ to all the finalists competing in the Grand Finale.

The range of activities for the NSBM’s this year will vary from creating unique events of their own from setting up test-drive days at their respective colleges to creating buzz about brand Nissan among student community. This year, the campaign was open to second year management students across the country, including the Eastern part of the country, where it was not thrown open last year. Some of the short-listed Brand Managers are from reputed B-School institutes such as IIM Bengaluru, IIM Kolkata, IIM Chennai, FMS, MDI, IIT Bengaluru and IIT Chennai.

Nissan Student Brand Manager is currently active on social networking website Facebook, and has grabbed the interest of numerous individuals. Since fan base is an integral part of any event, the third edition of Nissan’s program has received more than 37,000 hits.

Apart from that, the program will also be telecast in a 30 minutes format on Bloomberg UTV in 6 episodes, which includes five regional rounds and one grand finale. The details of the telecast are as follows:

Region Date
Bengaluru July 28, 2012
Chennai August 4, 2012
Mumbai August 11, 2012
Delhi August 18, 2012
Kolkata August 25, 2012
Grand Finale September 1, 2012

The Nissan Student Brand Managers for 2012 are as follows:

Sr.No. Name of the Nissan Student Brand Manager City Institute


Siva Sankar (National Winner) Calicut Indian Institute of Management Kozhikode


Tushar Sehgal (First Runner-up) Ahemdabad Mudra Institute of Communications Ahmedabad


Neha Damle (First Runner-up) Ahmedabad Mudra Institute of Communications Ahmedabad


Garvita Kumar Lucknow Indian Institute of Management


Gopinath Ganesan Tiruchirappalli Bharathidasan Institute of Management


Ishan Singh Mumbai K.J. Somaiya Institute of Management Studies and Research


Krishan Kant Issar Delhi MIB – Delhi School of Economics, University of Delhi


Chirag Jain Chennai IIT Madras -DoMS


Nikhil Malhotra Bengaluru Symbiosis Institute of Business Management


Piyush Gupta Kolkata Eastern Institute For Integrated Learning In Management


Raman Gupta Manipal TA Pai Management Institute, Manipal


Rashmi R Bhubaneswar Xavier’s Institute of Management Bhubhaneswar


Sachidhanandham Lokanathan Coimbatore Amrita Business School


Amit Garg Gurgaon Management Development Institute


Sourabh Kothari Delhi Faculty of Management Studies


Sudeep Singh Mumbai NMIMS University


Anuj Nagpal Pune The Department of Management Sciences (PUMBA)


Veena Wadhwa Bengaluru TA Pai Management Institute, Manipal


Vivek Bhaskaran Cochin Rajagiri Centre for Business Studies