2013 Lexus GS Super Bowl commercial (Photos & Video)

Lexus has released a 30 second commercial of their new and upcoming GS model aptly entitled ‘The Beast’ which will be on show at the Super Bowl. This commercial of the Lexus redesigned GS model is based on a Sci-Fi theme and is seen locked on a chipping container like cage for which it uses a Lexus spindle grille to set itself free.

Lexus 2012 GS will compete with BMW 5 Series and Mercedes Benz E Class once it is launched. The commercial will be seen at Super Bowl XLVI on Sunday February 5th on NBC. The commercial will also offer subtle hints of what Lexus plans on unveiling later this year.

Mr. Brian Smith, Vice President of Marketing at Lexus said that the new Lexus GS commercial will be the first of many new and updated models which will be launched during the current year. Those eager to see the commercial even before it can be aired at the Super Bowl can view it on all Lexus social media channels and Facebook.com/Lexus or YouTube.com/Lexus.

Press Release

Lexus to Unleash ‘The Beast’ in First Super Bowl Commercial

TORRANCE, Calif., January 31, 2012 – Following the teaser ad released in mid-January, and no longer able to keep the full spot contained, Lexus has unleashed “The Beast,” the company’s first-ever Super Bowl commercial, prior to Super Bowl XLVI on Sunday, February 5 on NBC.

The :30 second commercial features the all-new 2013 GS as it breaks free from containment, illustrating the company’s move in a new design direction for the brand. The spot also hints at the additional new vehicles Lexus will unveil later in the year, which are waiting in the wings for their turn to burst onto the scene.

“The all-new Lexus GS is showcased in this ad because it’s the first model to feature the new look of Lexus and it’s also the first of nine new or updated models we’ll launch this year,” said Brian Smith, Lexus vice president of marketing. “This spot looks very different than anything Lexus has done before and demonstrates to the 50-million-strong Super Bowl audience that 2012 will be a breakthrough year for Lexus.”

The 30 second commercial is scheduled to air at the end of the first quarter of Super Bowl XLVI. An early look at the commercial can be seen today on Lexus social media channels, including Facebook.com/Lexus or YouTube.com/Lexus.