2013 Mazda MX-5 sportscar to go on sale in Japan (Photos)

Mazda has launched their new and upgraded 2013 Mazda Roadster also called MX-5. Sales of this rejuvenated and aggressive looking sports car will commence at all Mazda and Mazda Anfini dealers in Japan from July 8, 2012. 2013 Roadster distinguishes between Retractable Hard Top and Soft Top versions.

Heavily designed front fascia, a large front grille, new front fog lamp bezel and chin spoiler are immediately noticed. A new body color of Dolphin Gray Mica is also added to the previous seven body colors available while Metropolitan Gray Mica has been discontinued. Glossy Dark Gray is added for the Soft Top version. Interiors are done up in tan colored leather upholstery seats while seat sides are in contrasting black. Customers can choose between fabric or leather seat cover.

Enhanced braking control, acceleration control, throttle management program make it easier to control the vehicle while adding a feeling of command and power. Mazda has also reprogrammed its internal computer to offer better linear throttle response while brake system is also altered to give drivers better command over the car’s braking performance.

Reduced weight is another added advantage due to redesigned 17” wheels, front bumper and wiring harnesses. Active Bonnet is one striking feature of this new Mazda Roadster wherein sensors detect frontal impact resulting in the rear edge of the car hood to open thus adding more space between hood and engine components which in turn will reduce risk of injury to both driver and pedestrian.

Auto News Release

Mazda to Launch Upgraded Mazda Roadster in Japan – An aggressive new look and even more fun to drive

HIROSHIMA, Japan-Mazda Motor Corporation has upgraded the Mazda Roadster (known overseas as the Mazda MX-5) for the Japanese market. The refreshed two-seater open-top sports car goes on sale today at all Mazda and Mazda Anfini dealerships throughout Japan.

The design of the upgraded Roadster distinguishes between the sporty character of the soft top and the refined character of the power retractable hard top (RHT) through the use of coordinated black and silver features respectively. The front face of both versions has been redesigned to present a more aggressive look. For the interior, a new luxury tan color is available for the genuine leather seats. In addition, revised characteristics of the throttle and brake booster (power braking device) have improved control of the accelerator in the manual transmission models and the brakes in all models. The enhancements add polish to the pure driving pleasure which has made the Roadster (MX-5) famous.

In addition, the updated Roadster features an Active Bonnet (pedestrian protection system) which raises the rear end of the bonnet in the event of an accident to reduce impact to the head.

Main features of the upgraded Mazda Roadster

A distinct character for the RHT and Soft-top version

The keywords guiding the design of the soft top were “tight sports”. Coordinated black features express sportiness

The keywords guiding the design of the RHT were “premium sports.” Coordinated silver features denote refined, high quality driving performance

Front face has a sense of depth with a larger front grille opening
Newly designed front fog lamp bezel
New front chin spoiler
New body color, Dolphin Gray Mica now available (Total seven body colors are available. Metropolitan Gray Mica is no longer available).

A lustrous and expressive new color, Glossy Dark Gray is used for the decoration panel and steering wheel bezel. (The color is an option for the Soft Top version of the S model grade.)
Addition of a new tan color for the genuine leather seat covers. Black on the seat sides creates a stylish two-tone design. Fabric (black), leather (tan and black) and a combination of Alcantara® and black leather seat cover materials are available.

Sports car driving pleasure taken to the next level

Enhanced acceleration control (manual transmission models)
Fine adjustments to the throttle management program make it more responsive when accelerating out of corners. This creates a linear and nimble feel.
Enhanced braking control
Changes to the characteristics of the brake booster (power braking device) make it easier to control the front and rear load distribution, increasing the feel of mastery over the vehicle.

Newly developed active bonnet for all model grades

Active bonnet

At certain vehicle speeds, when sensors detect an impact exceeding a defined level, the rear end of the bonnet is raised. This creates a space between the bonnet and the engine which acts to absorb the energy of impact and reduces the severity of head injuries in collisions involving pedestrians.

Cutting weight one gram at a time

In order to keep weight down, uncompromising attention was paid to weight reduction in the design of new parts including the re-designed front bumper, the active bonnet, the new 17-inch aluminum wheels and the internal wiring.