Mumbai International Motor Show 2013 (MIMS) with Yamaha bikes

Yamaha at the 2013 Motor Show (5)The ongoing Mumbai International Motor show 2013 is on till the 27th of January giving city folks a reason to step it up one gear at a time this weekend. So, where’s Mumbai traffic headed? But naturally to the MMRDA Grounds, Bandra Kurla Complex. The opening ceremony saw John Abraham head to his favorite pavilion, Yamaha.

India Yamaha Motor is parked at Stall number 21 and on display, you have the women’s connection Yamaha Ray scooter, R15, VMAX, more two wheelers, and of course accessories. Viewers can’t miss the Yamaha Global DNA showcasing meant to strive at Excitement. R15, Yamaha’s Moto GP inspired racing bike always gives visitors something to look at. Ray, Yamaha’s premium scooter has won a number of accolades since their recent launch. For 2012, Yamaha sales stood at 4,87,290 bikes compared to 4,60,815 units in 2011 equating to 6% sales growth.  India Yamaha Motor sales growth was 1.4% with 3,48,406 bikes sold as compared to 3,43,466 units sold in 2011.

India Yamaha Motor exports were recorded at 21%  growth  with 1,38,884 units exported in 2012 as compared to 1,17,349 bikes in 2011. To take their two wheelers across India, Deepika Padukone has been instrumental in boosting the image of the company especially among young Yamaha works with Deepika Padukone, and John Abraham to take forward the good-looking and cool ideology.

Roy Kurian, National Business Head, India Yamaha Motor Pvt. Ltd., had this to say, “Yamaha has always been a committed player in the two-wheeler market and makes consistent efforts to adapt to market demand by launching exciting products year-on-year. I am extremely happy that Ray has been well received and looking at the current market scenario where the scooter segment is growing tremendously, I am positive that Ray will be able to hold its ground as the number one scooter in the country. Similarly, our bikes are equally special to us. A lot of thought and hard-work goes into our products and we prioritize our customers’ needs above everything else. Having said that, I extend my gratitude towards our loyal customers and channel partners who have played a key role in our consistent growth in India over the years.”