A tour that began on 4th May 2013 in Dallas, will continue to a total of 10 cities through the months of May, June and July, as the 2014 Acura RLX sets off on an experimental marketing campaign. The flagship luxury sedan was part of a photo session at Westside Village in Dallas with designer Lindsay Weatherhead at the opening event.
In the next few weeks, 2014 Acura DLX will do rounds to Atlanta on May 11th followed by a showing at Ft. Lauderdale on May 18th and at Washington DC on May 25th. In June, the vehicle will stop over at New York on June 1st and in Boston, Chicago, San Francisco and San Diego on June 8th, 15th, 22nd and 29th respectively, while on July 6th the 2014 Acura DLX will be on display at Los Angeles.
To draw attention and the interest of a large number of onlookers, the vehicle and local designers will undertake photo sessions in crowded areas of the city. These photo sessions will draw attention to the Acura DLX’s style, luxury, and status, while photo shoots in each city will be featured in the biannual Style Magazine, an exclusive publication for Acura owners taht’s sent out to 800,000 subscribers.
2014 Acura RLX has been recently launched, a top end luxury sedan fitted with a 310 hp direct injected V6 engine mated to a 6-speed Shiftable Automatic transmission. The vehicle sports spacious seats, adequate leg and head room at the front and rear. Michael Accavitti, senior vice president of Automobile Operations said, “Luxury cars and high fashion go hand-in-hand, and the timeless beauty of the all-new Acura RLX represents the perfect complement to the work of up-and-coming American fashion designers.” “Acura is a brand on the move, with cutting-edge technologies and sophisticated design, and this tour is an ideal platform to showcase the Acura brand and our new flagship product in a very dynamic and enticing way.”