The reason for this novel venture is to project the 2014 Highlander Concept as a fun loving, friendly family vehicle. The Highlander bears a coral and SpongeBob wrap on its exterior in a bid to appeal to SpongeBob fans in a fresh and exciting way.
As part of the Happy Driving campaign, 2014 Highlander Concept will visit 7 locations across the US, starting from Artscape Festival, Baltimore, Md from July 19-21, Nickelodeon Suites Resort in Orlando, Fla from August 2-4 after which it will make its way to Nickelodeon Universe at Mall of America, Minneapolis, Minn.
From August 9-11, Gourmet on Gore Festival Aug. 30-Sept. 2, SpongeBob Shellabration, Hollywood, Calif. Sept. 7-8, NASCAR Sprint Cup Series at Chicagoland Speedway, Chicago, Ill. Sept. 15, Eat Real Festival, Oakland, Calif. Sept. 27-29 and finally to LA Auto Show, Los Angeles Calif. November 30-December 9. Fans can also log onto www.nick.com/highlander to create their own designs on what they would like to see in the SpongeBob Toyota Highlander to make it more fun filled and suited for family vacation trips.