In its seventh consecutive year as a Super Bowl advertiser, Hyundai showcases 2 new spots for Super Bowl XLVIII on February 2, 2014. Kicking off the first quarter for Hyundai is “Dad’s Sixth Sense,” a 30-second spot highlighting the innovative, world-class safety features of Hyundai’s mid-size luxury sedan, the 2015 Genesis. All-new 2015 Hyundai Genesis, available in dealerships this Spring.
Dad’s Sixth Sense commercial dramatizes the near-misses and breathtaking saves of everyday parenting. The action follows a young boy as he grows up, and Dad is there for him again and again. The commercial culminates with a final breathtaking save – only this time, it’s the all-new 2015 Hyundai’s Genesis that has the young man’s back. Bruno Mars’ “Count On Me,” a song from his multi-platinum debut album “Doo-Wops & Hooligans,” serves as the musical track for the spot.
Creative was developed by Hyundai’s agency of record, INNOCEAN USA, and directed by Frank Todaro. Dad’s Sixth Sense highlights the innovation behind the Genesis’ world-class suite of Sensory Surround Safety features.
“The safety features of the Genesis are like the safety a dad provides to his children, coming to the rescue when it counts,” said Steve Shannon, vice president, Marketing, Hyundai Motor America. “The spot also captures the car’s dramatic exterior design, intuitive features, premium craftsmanship and confident handling and performance.”
In addition to “Dad’s Sixth Sense,” Hyundai’s second 30-second Super Bowl spot features the 2014 Elantra in “Nice,” where JOHNNY GALECKI PLAYS “NICE” IN NEW HYUNDAI COMMERCIAL FOR SUPER BOWL XLVIII.