2016 Delhi Auto Expo floor space sold out: Bajaj, Royal Enfield won’t take part
13th Edition of Delhi Auto Expo is scheduled from February 5th to 9th at India Expo Mart & Centre, Greater Noida, while Component Show will be held from 4th to 7th 2016 at Pragati Maidan. Despite bigger than last year (7,000 square metres of more floor space was on offer for next edition), the organizers have confirmed that the entire floor space has been sold out.
This biennial auto and auto component show of Indian auto industry is organized by Automotive Component Manufacturers Association (ACMA), Confederation of Indian Industry (CII) and Society of Indian Automobile Manufacturers (SIAM). Sadly, the 2016 edition will not feature some leading automakers, as they have decided not to participate.
Bajaj Auto, Royal Enfield, Harley-Davidson, Skoda, Volvo and Daimler will not be participating in the 2016 Delhi Auto Expo, reveals Business Standard. The reason – costs are being directed towards product development and marketing. The weeklong 2016 Auto Expo, India’s biggest automotive event, entails an expenditure of INR 5-15 crores depending on floor space occupied by each automaker.
Bajaj Auto, which received one of the highest footfalls during 2014 Delhi Auto Expo (thanks to the Pulsar 400 concepts), has confirmed its non participation. Bajaj Auto is more keen on showcasing its products to overseas markets where they are yet unknown, while participation in India, being an Indian company, is not of much significance for the company. Bajaj Auto also stated that showcasing its upcoming products, forewarns competitors.
Volkswagen’s Skoda Auto has also decided to give the 2016 Auto Expo a miss. The company has noted a 25 percent fall in sales and will be diverting funds to enhance brand image and boost after sales service support. The same holds true for Harley Davidson making it the first time that the US based bike maker will not be participating in the Auto Expo since 2010. Daimler India Commercial Vehicles is yet to confirm its participation.
While most companies blame high rentals as reasons for non participation, SIAM argues that rents charged are among the lowest when taking into account other international events. Rentals have stayed the same since 2012 at INR 8,100 per sq mtr and are much lower than those charged by other auto events in the country.