2018 Honda City TVC calls rival (Maruti Ciaz) a toy, copy cat – Video
Honda Car India has released a new TVC to promote their City sedan.
Honda City sedan was first launched in 1998 in India. In the last 20 years, Honda City has not only become one of the best selling car in the segment, but has also been managing to set new benchmarks in the segment which have been followed by rival cars.
But, the new Honda City is no longer the best selling car in the segment. It is the new Maruti Ciaz, which recently got a facelift version. On the other hand, the last update we got on the City was last year, when the 2017 City was launched.
In the last six months, Honda City sales have been on a decline. From about 4,700 units sold in March 2018, sales have declined to about 2,800 units in August 2018. On the other hand, sales of Maruti Ciaz have increased from about 4,400 units to 7,000 units in the same period. Hyundai Verna sales have been steady, and have averaging about 3,700 to 4,100 units a month over the last six month period.
Compared to the top two rivals, Honda City sales have been the lowest. With Diwali 2018 near, Honda is promoting the City in a new TVC. In this new TVC, they are calling their rivals as copy cats, and toys. You can watch the ad below.
Speaking about the new Honda City, it is is seen with black and beige interiors with top spec variants getting 7” touchscreen infotainment system and 16” alloy wheels. Other variants sit on 15” alloys and receive electrically operated sunroof, electric wing mirrors and rain sensing wipers along with auto on-off headlamps.
Powered by 1.5 litre petrol mated to 5 speed manual and automatic CVT gearbox options. It also gets a 1.5 litre diesel engine mated to a six-speed manual gearbox. Price of the City ranges from Rs 9 – 14 lakhs. Maruti Ciaz price ranges from Rs 8 to Rs 11 lakhs. Hyundai Verna price ranges from Rs 8 – 13 lakhs. All prices are ex-showroom, Delhi.