HomeCar News2018 Mahindra Scorpio S9 launch price Rs 14 lakhs - Aims to...

2018 Mahindra Scorpio S9 launch price Rs 14 lakhs – Aims to attract Tata Harrier customer?

Mahindra had launched the current generation Scorpio in 2014 which received its mid-life facelift in late 2017. The face-lift brought in a revamped grille design along with an increase in power output from its 2.2 litre diesel powerhouse. Currently, Mahindra dealers are offering deep discounts to customers to help them increase their sales numbers.

Customers can save up to Rs 83k by availing different offers from dealers. The mid & top spec variants can be purchased with a cash discount of Rs 40k. Additionally, one may avail exchange bonus of 25k on the deal. Some dealerships across the country are offering festive discounts amounting up to Rs 18k, over and above the cash discounts and exchange bonuses. Hence, customers have a chance to save up to Rs 83k during this festive period.

File photo. Image – Dawn Auto.

Apart from offering discounts, Mahindra today announced launch of new S9 variant of Scorpio. It is priced from Rs 14 lakhs, ex-showroom. It comes with 15 cm Touchscreen Infotainment, Static-Bending Projector Headlamps, LED Light Guides, GPS Navigation in 10 languages, Intellipark, Micro-Hybrid Technology, Voice Assist System, Fully Automatic Temperature Control, Cushion Suspension & Anti-Roll Technologies, Audio & Cruise Controls on Steering, Hydraulic Assisted Bonnet, ORVMs with Side-turn indicators. In terms of safety, it has Dual Front Airbags, ABS, Front Fog Lamps, Anti-Theft Warning, Panic Brake Indication, Engine Immobiliser.

Speaking on the introduction of the S9 variant of the Scorpio, Veejay Ram Nakra, Chief of Sales and Marketing – Automotive Division, Mahindra & Mahindra Ltd. said, “Scorpio changed the landscape of the Indian Auto Industry & continues to be a dominant force in the SUV segment. The new Scorpio S9 offers a great feature package at an attractive price point making it a compelling buy for customers looking for a true-blue SUV, while retaining Scorpio’s core DNA of Power, Driving Thrill & Adventure.”

S9 variant with accessories.

With the update in 2017, Mahindra had changed the nomenclature of the variants as well. Earlier, Mahindra had employed an even-alpha numeric combination which was replaced by an odd-alpha numeric combo. The range now starts with the S3 variant which is powered by a 2.5 litre diesel unit. The S3 is majorly targeted at the rural markets. Going up the model range, variants like S5 and S7 provide incremental features with associated price bumps. The top of the line S11 provides a complete package for users along with 4-wheel drive option.

The Scorpio has been a consistent performer for Mahindra for years and manages around 3-4k sales per month. It is powered by a mHAWK engine with 103 kW (140 BHP) power and 320 Nm torque. Even though the competition has toughened up from numerous soft-roaders and pseudo SUVs, Scorpio has managed to hold its ground with its true-blue SUV characteristics and ready to go anywhere capabilities. But with launch of new SUVs like the Tata Harrier, Hyundai Creta, Nissan Kicks, it seems that Mahindra has lost market share in the segment. Offering discounts and launching new variant could help them boost sales this season.

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