2019 Bajaj Dominar 400 gets new tagline – Don’t Hold Back

With the 2019 Dominar now officially launched, Bajaj will soon launch a new digital campaign to promote their updated flagship motorcycle. Hat tip to Neelesh Bajaj.

In the past, Bajaj has used different taglines to promote the Dominar. When they were about to launch the bike first, the first microsite which teased Dominar, had the tagline – ‘The Big Bike For Big Boys’. Then there were many others like – ‘Dominate the Night’, ‘Not for Babies’, etc. Of all, its tagline of ‘Haathi Mat Palo‘ was the most famous, as it took a direct dig at Royal Enfield and its owners.

For their updated 2019 Dominar, Bajaj is going to use yet another tagline. This time, they are tagging the Dominar with ‘Don’t hold back’ tagline. Marketing and promitional activities of new Dominar are going to be based on this new tagline.

Available at an ex-sh Delhi price tag of Rs 1.74 lakhs, in its new avatar, Dominar 400 costs 12k more than the version it has replaced. Bajaj’s new branding language for Dominar 400 encourages riders to the world of sports touring. With the engine churning out 40 ps power, going from 0 – 100 kmph takes 7.1 seconds. There are vital differences between the old and new Dominar.

2019 Dominar is heavier by 2 kgs at 184 kgs, and comes with power output increase of 5 ps. 2019 Bajaj Dominar 400 continues to get power from the previously used 373.3 liquid cooled engine but peak power is attained at 8,650 rpm, 650 rpm above earlier tuning when the bike returned 35 PS at 8,000 rpm. Torque figures are unchanged at 35 Nm at 7,000 rpm mated to a 6 speed transmission with slipper clutch. It now gets DOHC, instead of the SOHC, which was offered with older Dominar.

Exterior design and colour changes include a black and green colour scheme, new graphics, and black and chrome wheels. The older model featured a golden coloured fitment. Body panels are similar to what was used previously, and seat height is maintained. The seat is now heat stamped with the company logo. Bajaj Dominar 400 now has wider crash guards, and stores under-seat bungee cord fasteners for baggage/ pannier attachment.

2019 Bajaj Dominar features dual exhausts, USD front forks in metallic finish, and dual tone machine cut alloy wheels. The headlamp unit has been carried forward. The LED unit with reflectors incorporate a new central focal point for improved visibility. A new instrument cluster in dot matrix format displays fuel efficiency, average speed, trip time, fuel to dry, and service due date indicator.

Suspension and brakes are reworked. Rear monoshock improves ride quality. Armed with twin channel ABS, braking is handled by 320mm front and 230mm rear disc brakes. Front disc brakes are fitted with radial mounted calipers. The previous version featured axially mounted ones.