The start of the month bodes new beginnings for Yamaha. With it comes the brand’s 2019 Monster Energy Yamaha Moto GP Limited Edition two wheelers – YZF-R15 Version 3.0 (155 cc), FZ 25 (249 cc) and Cygnus Ray ZR (113 cc).
2019 Monster Energy Yamaha Moto GP Limited Edition editions are now available at the following price points – YZF-R15 Version 3.0 (155 CC) for Rs. 142,780; FZ 25 (249 CC) for Rs. 136,680, and Cygnus Ray ZR (113 CC) for Rs. 59,028.
With the 2019 Monster Energy Yamaha Moto GP Limited Edition line-up the brand hopes bring its racing spirit and passion into regular street-riding.
The bikes in question do not sport any mechanical changes but do get a livery update. All three models will feature Yamaha YZR-M1 inspired branding on the fairing, tank, side and panels.
This includes Monster Energy Yamaha Moto GP livery, premium gold Yamaha Motor tuning fork logo, Yamaha racing speed block logo and the brand slogan logo. Customers will also be given a complimentary ‘racing branded’ T-shirt upon buying the bike.
Motofumi Shitara, Chairman of Yamaha Motor India Group of companies said, “The Season 2 of Yamaha’s brand campaign will resound in the success of the brand through continued commitment of offering exciting, stylish and sporty mobility. The Call of the Blue 2.0 along with Monster Energy Yamaha Moto GP Limited Edition 2019 of two wheelers will further refine Yamaha’s delightful experiences.
The visual and sensory excitement of Yamaha’s racing is unbeatable and it should find its way to the Indian roads by featuring the right combination of sportiness and style. The new limited edition from Yamaha is another reinforcement of commitment to its customers who relish the unique experience of being identified as sporty and racy with their two wheelers.”
In terms of sales through April – June 2019, Yamaha has lost market share of about 1 percent, down to 3 percent from 4 percent for the same quarter (Q1) in 2018. In terms of percentage, Yamaha Motor India scooters market share for Q1 2019 remains at 5 percent though at a decline in terms of sales volume. The same is true for its scooter segment sales where market share for Q1 2019 has been retained at 3 percent though volumes have contracted.
