HomeCar NewsFord Bronco records 2.3 lakh bookings in 2 weeks - Waiting period...

Ford Bronco records 2.3 lakh bookings in 2 weeks – Waiting period 2 years

Waiting periods for the all-new sixth-gen Ford Bronco range could reach up to 2022

Ford Motor Company virtually broke the internet by unveiling its 2021MY Bronco SUV range. In fact, the vehicle’s booking or reservation page had crashed due to overwhelming response. The ‘New Bronco’ has definitely helped the American automaker’s fans get over the rather questionable product strategy of giving an all-new all-electric crossover, a ‘Mustang’ tag.

The sixth-gen Ford Bronco comes in three formats: Sport, 2-Door and 4-Door. Depending on format, engine choices (turbocharged petrol) vary from a 1.5-litre three-cylinder to a 2.7-litre V6 mill. We have already discussed the variants, trims, powertrain and specifications in full detail — check it out.

Heading to an impressive start

It is no secret that Ford aims its latest off-roader at FCA Group’s Jeep Wrangler range. To date, the Jeep Wrangler rules the wider market of offroaders. This could see a marked shift once Bronco sales are filtered down to markets outside North America. Chances of this happening are not bleak since Ford USA has garnered over 230,000 bookings in just two weeks from the Bronco’s debut. This need not reflect the actual sales figure since bookings could be made at a refundable token amount of $100 or approximately Rs 7,500.

Ford Bronco Sport
Ford Bronco Sport

In addition to the Bronco 2-Door and 4-Door’s six standard trims, Ford introduced a limited-run First Edition model. Production was initially capped at 3,500 units but immense demand made the company expand the number to 7,000 units. Needless to say, all of them have been sold out.

Ford states that waiting periods could extend up to 2022 at the current demand rate and production capacity. Deliveries start in spring (March-June) next year. As a welcome move, Ford will produce customer units before regular dealership stock.

It is worth mentioning that the above-mentioned booking count does not include the less-hardcore SUV (technically a compact crossover), Ford Bronco Sport. Unlike its 2-Door and 4-Door siblings, the Bronco Sport is a more ‘liveable’ option. It is essentially a very practical five-seater for urban use, with ample amounts of offroading potential for weekend trips.

Key Details & Features

Main highlights of the sixth-gen Ford Bronco (2-Door and 4-Door) include removable doors and roof, manual option (7-speed), proper styling evolution, best-in-class offroading qualities such as high ground clearance, departure angle, breakover angle and water fording; G.O.A.T. terrain modes, Trail Control (offroad cruise control), Trail Turn Assist (low-speed torque vectoring by braking), Trail 1-Pedal Drive (low-speed crawl without throttle input), etc. The ‘Advanced 4×4’ system packs a 2-speed electromechanical transfer case (EMTC). Inside, the touchscreen infotainment system features FordPass connectivity and satellite navigation.


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