24 Hours of Le Mans scheduled for 16th – 17th June 2012: Castrol Edge technical partner for Audi

Saturday June 16th 2012 is marked for 2012 24 Hours of Le Mans. Anticipation is rising and auto enthusiasts are looking forward to the weekend with hope and optimism as they will get to see their favorite teams participate in what is looked upon as the oldest active sports car races in endurance racing ever since 1923 since when it has been held annually at Le Mans, France. This year Castrol Edge steps in as technical partner for Audi at Le Mans.

Practice sessions are in progress and four Audi R18 have ended days practice in 1,2,3,4 order with quickest lap times closely followed by two Toyota petrol hybrids. But here it is not the fastest car that will win but the one that can run for 24 hours without sustaining any sort of mechanical damage. Endurance of the drivers too are tested to the limits as each driver spends two hours behind the wheel before stopping at the pits for the other driver to take over. Today it has become binding for there to be three drivers in each competing vehicle.

The 2012 24 Hours of Le Mans will commence at 9.00 am ET on Saturday June 16, 2012 at the Circuit de la Sarthe, Le Mans, France. It will conclude on June 17th 2012 at 9.00 am ET.

This year there will be one eager spectator at the Le Mans venue. Indian Bollywood hero, Abhishek Bachchan has already left for the racing event and will be fulfilling his lifelong passion to be present at this 80 year old annual racing event. He has been keen to attend these events for some time now but has only just managed to get round to it. Bachchan Jr. has just finished shooting for his upcoming film Bol Bachchan so he has accorded himself some time out to attend the exclusive racing event.

Castrol EDGE gives fans chance to get involved and support team with interactive parallax and live Twitter image cloud

Castrol EDGE are helping Audi to challenge for their 11th Le Mans 24hrs win this weekend, 16th & 17th June. As technical partner to the team, Castrol EDGE is not only hoping to be part of a winning performance, but will also provide fans with a range of content and activity to help them show their support for Audi and get a unique insight into the world-famous race.

Castrol EDGE will be giving fans the chance to interact with all the action via a specially designed parallax on www.castroledge.com/audi24 . The parallax is an interactive experience giving a new insight into the strength required to win Le Mans for the team, drivers and car.

Live Twitter reaction to the twists and turns of the race will also be captured on www.castroledge.com/audi24wall. Using exclusive photography of the story as it unfolds, the image cloud will capture images of all the twitter followers talking about the race and turn them into breath taking collages of the iconic Le Mans shots.

To keep up with all of the action fans simply need to follow the official Castrol EDGE race feed at www.twitter.com/CastrolEDGELM24 (@CastrolEDGELM24). They’ll be able to access exclusive content in the build up to and during the race.

Any followers of the official feed will also be first to find out about a secret project Castrol EDGE will be working on during the race. All will be revealed over the 24 hours of the competition, but it’s set to be a great opportunity for fans to show their support for Audi and Castrol EDGE..

Endurance racing is one of the most challenging environments in motorsport. Working together in such tough conditions allows Audi and Castrol to utilise each others strengths in innovation to reach new levels of performance. Castrol EDGE Fluid Strength Technology™ used in the R18 ultra engines and in the Audi R18 e-tron quattro engines has been tested under simulated race conditions for 48 hours – double the distance of Le Mans.

Castrol EDGE products are tested beyond their limit. Results have shown Castrol EDGE to be up to 40% stronger* than a leading competitor. Its unique adaptive strength makes it the perfect technology to deal with the extreme demands of long distance racing.

The partnership between Castrol and Audi stretches beyond the realm of motorsport. Castrol EDGE is the only lubricant range recommended by Audi for use in its road vehicles. This means that the innovations and product benefits developed in the motorsport arena can be enjoyed by millions of Audi drivers every day.

Donald Smith, Castrol Sponsorship Manager said:

“Endurance racing is the perfect format for us to showcase the Castrol EDGE brand. The Le Mans race tests the engine of the cars to the limit and the strength of Castrol EDGE helps to ensure maximum engine performance for the Audi Sport Team. The fans also help to make Le Mans special and the interactive content we’ve created for 2012 is all designed to enhance their experience by giving them a technical insight they wouldn’t usually get.”