2552 Honda Amaze sedans sold in March 2013 to keep sales decline at 8.82%
Honda Cars India Limited (HCIL) has registered a 35% increase in sales during period April 2012 to March 2013. During past financial year, the company, a leader in manufacture of premium vehicles in the country has sold a total of 73,483 units as compared to 54,427 units in the period April 2011 to March 2012. Exports during the past financial year reached 2,622 units.
March 2013 sales have been recorded at 10,044 units sold during the month as compared to 11,016 units sold in the same month last year. This equates to 8.82% sales decline. Severe economic constraints in the country, higher interest rates and high fuel prices were primary reasons for these lower than expected sales figures which have not only affected HCIL but all major auto makers in India. During the month of March 2013, HCIL sold a total of 3,917 Brios, 2,552 Amaze (the sedan is yet to be launched), 3,432 City, 113 Accord, and 30 CR-V vehicles.
The company now looks forward to launch of their much anticipated Honda Amaze, which is scheduled for launch in the country on April 11, 2013. The company is optimistic about seeing enormous results where this particular vehicle is concerned specially in Tier II and Tier III markets in India. HCIL is also in the midst of expanding their sales networks to new cities and markets taking their sales and distribution networks to 150 facilities in 97 cities across the country.
Jnaneswar Sen, Sr. VP – Sales and Marketing, HCIL said, “We are delighted to witness a remarkable growth of 35% over last year although the market environment has been quite tough.Strong demand for Honda Brio and Honda City has been instrumental in achieving this success. The launch of Amaze this month will be a significant step in Honda’s strategy to begin a new phase of growth for our business in Indian market. We expect huge growth potential in tier 2 & tier 3 markets with this car and therefore we have been expanding our sales network to reach out to newer cities and markets.”