Motorcycle sales in the 350cc segment posted YoY and MoM de-growth in March 2023 with most models finishing in the red
The 350cc segment is and generally has been dominated by models from the Royal Enfield stables. However, new rivals are incoming soon. Honda is planning to expand its 350cc line-up with a new 350cc motorcycle. Hero MotoCorp is working on a single-cylinder Harley Davidson, while Bajaj-Triumph is also entering this segment soon. The 350 cc segment is set to see some upheaval.
350cc motorcycle sales in March 2023 saw a de-growth both in terms of YoY and MoM sales. Sales which had stood at 59,697 units in March 2022 dipped 0.12 percent to 59,627 units in March 2023. This was a 70 unit fall in volumes. MoM sales dipped by 6.69 percent as against 63,900 units sold in Feb 2023.
350cc Motorcycle Sales March 2023 – Royal Enfield commands top 5 positions
Out of 7 models on this list, 5 were from the Royal Enfield stables. There was also the Honda CB350 lower down the list and Jawa/Yezdi also found mention on the list. On a YoY basis, every model on this list has suffered de-growth except for the Bullet 350 that also saw MoM sales end on a positive note. Besides the Bullet 350, MoM sales list also had the CB 350 and Jawa Yezdi experiencing improved sales.
At No. 1 was RE Classic 350 with 24,466 units sold in the past month, down 25.17 percent from 32,694 units sold in March 2022. This was an 8,228 unit volume de-growth with the Classic 350 commanding a 41.03 percent share on this list. MoM sales also saw a 10.91 percent de-growth over 27,461 units sold in Feb 2023.
RE Hunter 350cc followed with sales of 10,824 units in the past month and an 18.15 percent share. It was a Mom de-growth of 16.26 percent when compared to 12,925 units sold in Feb 2023. Despite a MoM fall in sales, the RE Hunter has received some accolades.
It was followed by the Bullet 350 with YoY and MoM growth in sales. YoY sales improved by 3.77 percent to 8,595 units in March 2023 from 8,283 units sold in March 2022. MoM sales were higher by 4.41 percent as against 8,232 units sold in Feb 2023. Share percentage on this list also improved from 12.88 percent to 14.41 percent MoM. RE Meteor 350cc (6,211 units) and Electra 350cc (3,374 units) each suffered YoY and MoM de-growth.
Honda CB350, Jawa Yezdi Report MoM sales growth
Honda CB350 has seen a 14.74 percent YoY dip in sales to 2,904 units in March 2023 from 3,406 units sold in March 2022. It was however, an 810.34 percent MoM growth in sales over just 319 units sold in Feb 2023. This took share percentage up from 0.50 percent held in Feb 2023 to 4.87 percent in the past month.
Jawa Yezdi (retail sales) stood at 3,253 units in March 2023, down 23.74 YoY when compared to 4,265 units sold in March 2022. MoM sales improved by 3.07 percent from 3,156 units sold in Feb 2023 relating to a 93 unit volume growth. This took share percentage to 5.46 percent last month from 4.94 percent held in Feb 2023.
