In 2013, 51% of sales were recorded in Europe, 24% in North America and the remaining 25% in Asia and South America.
“We are very proud and satisfied with our results in 2013,” commented Claudio Domenicali, CEO of Ducati. “Despite market uncertainties, especially in Southern Europe, Ducati has achieved positive results, confirming the strength of our products and the appreciation of our brand. For the second year running we have achieved record results, selling over 44,000 motorcycles, helped also by the introduction of new models such as the Hypermotard and 899 Panigale.
“Results for 2013 also confirm positive sales trends in emerging markets such as Asia, which grew by 26% compared to 2012 with 5,200 motorcycles sold, and Brazil, where Ducati only started sales activities in the second half of 2013 and already delivered 700 motorcycles in that period of time. The United States, accounting for 24% of sales, continues to be our largest market followed by Italy with 11.3% and Germany with 10.7%. Continuous development of the product range and the success in new markets makes us confident that 2014 will see further growth for our company.
“These results allow us to continue our commitment to new product development plans and, in line with our main shareholder – the Audi Group – continuous technological and design innovation remains the cornerstone of our industrial strategy.”
In 2013, new 2014 Monster 1200, and 1199 Superleggera (500 units limited edition, which was already 90% sold-out before its official presentation at the Milan show) were introduced.