In a bid to double its market share in the burgeoning Indian sportsbike market, Kawasaki is planning to expand its product lineup and network reach. The Hindu Businessline reports that the Japanese automaker is on course to launch at least two new products this year and follow it up by launching three new products in the next financial year.
Inaugurating the brand’s 8th superbike outlet in the country at Hyderabad earlier this week, Shigeto Nishikawa, Deputy Managing Director of India Kawasaki Motors Pvt Ltd, told the publication that the company is targeting a market share of 20% in the next two years. Currently, Kawasaki India sells motorcycles with engine displacements raging from 250 cc (Z250) to 1,400 cc (ZX14-R).
The official has not divulged any details on the products that are waiting to be launched in India. We expect the Vulcan S cruiser which shares its powertrain with the Ninja 650 and ER-6n to be one of the five products that are lined up for India. Since its siblings are assembled locally, the Vulcan S is also likely to adopt the CKD route.
As of now, the company has a share of 10% in a market which accounts for 9,000 – 10,000 units per annum with a growth rate of around 20% year-on-year.
Via – Thehindubusinessline.com