“Ford India’s game changing SUV EcoSport is aimed squarely at delighting discerning customers in India by offering more than they expect. With 50,000 EcoSports delivered, we have significantly reduced the waiting period and are pleased to extend the opportunity to book the Ford EcoSport to more customers,” said Vinay Piparsania, Executive Director of Marketing Sales and Service at Ford India.
Ford EcoSport dynamic urban SUV has bagged 30 coveted industry honours in its 1st year of launch in India with EcoBoost and SYNC technology garnering rave reviews. Ford EcoSport SUV is made at the Ford India plant in Chennai, which at present is responsible for production in domestic and export markets.
Since its launch, Ford EcoSport has received an overwhelming response from customers and garnered record bookings. Ford EcoSport has been praised for its robust drive dynamics, exemplary performance, smart technology and compelling value proposition by customers and enthusiasts alike.
The company further adds, “Ford India has delivered the EcoSport to 50,000 customers in India and has made significant progress to reduce the waiting period. This has enabled the company to start accepting fresh bookings on all variants of the vehicle. Reopening of bookings will extend the joy of owning a Ford EcoSport to a large set of new customers.
We have also optimized jobs per hour to meet the high demand for the vehicle and continue to work with all stakeholders to ensure that the waiting period doesn’t extend beyond a reasonable timeframe. However, we do not share specific details of production volumes for our models.”
Currently, booking dynamics across dealerships vary. As such, while Ford EcoSport petrol variant bookings maybe not be entertained by a Coimbatore dealership rightaway, they will be able to deliver an entry level diesel EcoSport within a month, and a top end variant within 2 months. And it may or may not be possible to get just the colour you want, but bookings for one thing have certainly reopened.