A Bakra hunter, a caaar, and an actor together with 92.7 BIG FM for Nissan BIIIIIG Day

Bollywood actress Sonakshi Sinha was a part of the partnership announcement event as 92.7 BIG FM and Nissan Motors India Pvt. Ltd entered into this innovative entertainment alliance. She was joined on stage by Cyrus Broacha who was equally excited about this new partnership and promised that ‘BIIIIIG Day’, as it is termed, was going to be BIIIIIIIIIIIIG Fun.

92.7 BIG FM Nissan Sunny
Photo caption: Cyrus Broacha, Sonakshi Sinha, Arun Malhotra, Managing Director – NMIPL and Ashwin Padmanabhan, National Business Head – 92.7 BIG FM at Nissan and BIG FM’s media innovation event.

This is the first campaign of its kind that highlights the Nissan Sunny sedan for its space, comfort and innovative new features. Those tuning in will be able to not only enjoy the content and music but will also be able to take part in contests and win prizes. Nissan Motor India did not advertise on 92.7 BIG FM so listeners had uninterrupted entertainment.

Nissan India 92.7 BIG FM
Photo caption: Sonakshi Sinha with Arun Malhotra, Managing Director – NMIPL and Ashwin Padmanabhan, National Business Head – 92.7 BIG FM at Nissan and BIG FM’s media innovation event.

Cyrus Broacha hosted a special comedy show (Space Matters with Cyrus Broacha) for the campaign effective across 10 stations of Big FM networks in Mumbai, Delhi, Bangalore, Chennai, Kolkata, Hyderabad, Guwahati, Ludhiana, Amritsar and Jalandhar, reaching out to over 2.5 crore listeners across India.

Nissan Sunny 92.7 BIG FMNissan Sunny 92.7 BIG FM
Photo caption: Sonakshi Sinha with Arun Malhotra, Managing Director – NMIPL and Ashwin Padmanabhan, National Business Head – 92.7 BIG FM at Nissan and BIG FM’s media innovation event.

Arun Malhotra, Managing Director at Nissan drew attention Nissan Sunny which is a leader in its segment due to the fact that it boasts of various class leading features where space and comfort are concerned. The Nissan Sunny price in India ranges between INR 7.40 and 10.50 lakhs and is regaled for its onboard technology and fuel efficiency.

Actor Sonakshi Sinha is happy to be a part of innovation by 92.7 BIG FM and Nissan to build on brand and its lineage. Ashwin Padmanabhan, National Business Head – 92.7 BIG FM said the association with Nissan is a perfect fit as the radio channel strives to offer listeners something extra in terms of innovation, content or entertainment each day.

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