Bollywood actress Sonakshi Sinha was a part of the partnership announcement event as 92.7 BIG FM and Nissan Motors India Pvt. Ltd entered into this innovative entertainment alliance. She was joined on stage by Cyrus Broacha who was equally excited about this new partnership and promised that ‘BIIIIIG Day’, as it is termed, was going to be BIIIIIIIIIIIIG Fun.
This is the first campaign of its kind that highlights the Nissan Sunny sedan for its space, comfort and innovative new features. Those tuning in will be able to not only enjoy the content and music but will also be able to take part in contests and win prizes. Nissan Motor India did not advertise on 92.7 BIG FM so listeners had uninterrupted entertainment.
Cyrus Broacha hosted a special comedy show (Space Matters with Cyrus Broacha) for the campaign effective across 10 stations of Big FM networks in Mumbai, Delhi, Bangalore, Chennai, Kolkata, Hyderabad, Guwahati, Ludhiana, Amritsar and Jalandhar, reaching out to over 2.5 crore listeners across India.
Arun Malhotra, Managing Director at Nissan drew attention Nissan Sunny which is a leader in its segment due to the fact that it boasts of various class leading features where space and comfort are concerned. The Nissan Sunny price in India ranges between INR 7.40 and 10.50 lakhs and is regaled for its onboard technology and fuel efficiency.
Actor Sonakshi Sinha is happy to be a part of innovation by 92.7 BIG FM and Nissan to build on brand and its lineage. Ashwin Padmanabhan, National Business Head – 92.7 BIG FM said the association with Nissan is a perfect fit as the radio channel strives to offer listeners something extra in terms of innovation, content or entertainment each day.