A drive and tee is luxury automakers golf sponsorship focus
The Mercedes Benz Trophy Golf Tournament 2013 was held from April 18 – 20, 2013 at the Oxford Golf and Country Club, Pune, a highly anticipated event specially where amateur golfers in the country were concerned. Mercedes Trophy came into existence 21 years ago and is played by over 58,000 golfers from across 43 countries of which there are 600 qualifier tournaments held.
The 13th edition in India, drew a large number of amateur golfers to this notable event as they got a chance to compete with some of the most renowned players here. The events drew to a close with winners Arun Kishore Khanna, Aditya Modi and Sameer Kanani taking the cup. These winners now go on to participate at the finals in Stuttgart in September.
Audi Quattro Cup was presented by Audi Finance along with Turkish Airlines. It has just drawn to a close in which 13 finalists have been selected and these finalists will represent India at the Kerner Golf and Country Club in Istanbul, Turkey. A noteworthy fact about Audi Quattro Cup is the wild car entry where one team from each of the 13 legs has been selected on random basis and the team with the highest score went on to participate in National finals, and wsa under no pressure. The team from Chandigarh made it all the way to the top, will play 2 fun rounds, and cheer their mates.
MB’s partnership with PGA of America, has seen them offer the “Official Vehicle” of the PGA Championship and the Senior PGA Championship. In 2011, Mercedes-Benz partnered with the oldest golf tournament in the world, The Open Championship. Apart from multiple other golf tournaments, the mercedesTrophy premium tournament series for amateurs attracts 65,000+ players over 60 countries. Having been active in in pro golf since the 1980’s, Mercedes-Benz is now a global sponsor of the Masters Tournament beginning 2014. The announcement was made by Augusta National Golf Club late in April. Since 20018, MB was International Partner of the Masters, and now joins AT&T and IBM as Global Sponsor.
Dr. Joachim Schmidt, Executive Vice President Mercedes-Benz Cars, Sales and Marketing said, “The Masters is the most prestigious golf tournament in the world. It is a great honour for Mercedes-Benz to now be associated with the Masters Tournament as one of the three Global Sponsors.” “The partnership with the Masters Tournament has proven to be the perfect match for us since 2008. Both brands have long-standing traditions and are connected by the passion for perfection.”
Lueder Fromm, Head of Global Marketing Communication for Mercedes-Benz Cars said, “No other sport is as fascinating and multi-faceted as golf; a well-balanced combination of absolute athletic perfection and fascination, which is also perfectly reflected by the Mercedes-Benz brand and its values. For this reason we have been engaged in the game of golf since the 1980’s.” “There is no doubt that the Masters Tournament is one of a kind and fits impeccably to our global golf strategy – The best or nothing. We are looking forward to extending our partnership with Augusta National and the Masters Tournament with great anticipation.”
The 25th BMW International Open at the Golfclub München Eichenried from 18th to 23rd June is ensured of participation by top players for the anniversary edition, which traces it’s roots back to 1989. It is the only European Tour tournament to be held in Germany. BMW is represented on all the major tours, and also organises 3 more tournaments on the European Tour. Players’ Flagship, the BMW PGA Championship at the Wentworth Club near London is a prestigious event of the tour.
The BMW Masters Shanghai debuted in 2012 and si known for it’s generous prize fu7nd. BMW Championship, part of the PGA TOUR is important in the USA and is part of the FedExCup Playoff tournaments quartet. The BMW Golf Cup International is a global amateur tournament series. BMW is also responsible for the Official Car at the Ryder Cup.
Volvo’s relationship with golf extends to the Volvo Golf Series, and Volvo China Open. The 2013 Volvo World Match Play Championship will be played from 16-19 May. There’s also the Volvo World Golf Challenge. Volvo Auto India last month announced Jeev Milkha Singh as the first brand ambassador for the country. Golf sponsorship is key to premium brands and lets them take the brand to an audience with the big game in mind.