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AirAsia’s Airbus A320 with Rajnikanth starrer Kabali livery (Photos)

 

AirAsia has painted the film’s poster on their plane.

Jointly owned by AirAsia, Tata Sons, and Arun Bhatia, AirAsia India is one of the newest airline service in the country. Marking Tata’s return to aviation after 60 years, it is also the first ever foreign airline to setup a subsidiary in India.

AirAsia has applied a special livery on one of their planes. This livery is nothing but a poster of upcoming Rajnikanth-starrer movie named Kabali.

Rajnikanth Kabali plane

Rajnikanth Kabali plane

AirAsia is the official airline partner of Kabali, which is expected to be released on 22nd July 2016 as per latest reports. “AirAsia India unveiled its all new rebranded aircraft, with a livery dedicated to the most awaited movie of the year—Kabali,” AirAsia said in a statement.

This plane, an Airbus A320, will be flying to destinations like Bengaluru, New Delhi, Goa, Pune, Chandigarh, Jaipur, Guwahati, Imphal, Vizag and Kochi over the next few days.

“Bearing the image of Rajinikanth from the movie Kabali, parts of the aircraft have been painted and stickered with the livery,” AirAsia said.

Rajnikanth Kabali plane

Rajnikanth Kabali plane

During the filming of the movie, AirAsia India planes were used in some of the scenes. Though promoting movies using planes is not a big deal abroad, this is the first time in the history of India that an airplane has dedicated a plane to promote a movie.

Amar Abrol, chief executive officer, AirAsia India, said, “This special plane, powered by Thalaivar quite literally, is dedicated to Rajini fans across the globe! This is AirAsia’s way of paying a tribute to the one and only superstar in the country.”

Kabali Trailer

Photos

 

About the author

Sagar Patel

Sagar Patel

A first drive in a manual rickety old van was enough to pave the road forward for Sagar Patel. When not driving or riding, his dexterity shifts gear to voice passion through words via reviews, and news, all the while, closely monitoring updates from the auto industry.

Email - sagar@rushlane.com

  • A great marketing strategy. MBAs you have a case study here!