Telugu cinema’s hearthrob has a large fan following across Andhra Pradesh, Karnataka and Kerala. Allu Arjun will play an integral role in boosting Hero MotoCorp’s strong foothold in Southern Indian markets. The brand ambassador will also promote the brand at a pan-national level. Hero looks to introduce a new multimedia campaign featuring Allu Arjun Hero Glamour 125cc motorcycle TVC.
The new Allu Arjun Hero Glamour 2015 TVC has been conceptualised by JWT, and filmed in Thailand. The advert is akin to Axe deo ads in India, which renders the user so irresistible, that one and all are drawn to him. Keeping to the tone, the actor finds all women he crosses in a short span, drawn to him, and chasing him down, while he rides on ahead.
Allu Arjun has gained fame from Telugu blockbuster movies, Racegurram, Julayi, Arya 1, Arya 2, Parugu and Desamuduru. Hero MotoCorp says Allu Arjun’s persona resonates with Glamour’s brand proposition’: powerful, stylish and magnetic.
The actor is absolutely excited to be associated with Hero MotoCorp. Hero being an iconic brand over the years has always connected with youth through platforms of sports, music and movies. It’s recent growth in global markets is a matter of pride for all in India. He is delighted to have come on board and joined the illustrious family of Hero brand ambassadors, and looks forward to an enduring partnership.
In 2014, Hero MotoCorp associated with 14-time major champion Tiger Woods as its first Global Corporate Partner. Hero has signed on Indian hockey captain, Sardar Singh, and Indian female actor Alia Bhatt as new brand ambassadors in 2014.