One of the leading two-wheeler manufacturer in the country, TVS Motors roped in the legendary Indian actor Amitabh Bachchan as the new Brand Philosophy Evangelist for TVS Jupiter last year. Over the past one year, we did not see much pomotion from the team, but with Diwali 2016 nearing, they are back with a new TVC.
TVS Jupiter is amongst the top three selling automatic scooters in the country. First launched in 2013, it competes with the Honda Activa in the segment. Available in two variants, TVS Jupiter is priced from INR 49,034 for the base variant and INR 51,057 for the ZX variant. All prices are ex-showroom, New Delhi. Watch the new TVC below.
TVS Jupiter is powered by a 110 cc single cylinder four cylinder air cooled engine, which delivers peak power of 5.88 KW @ 7500 rpm and peak torque of 8Nm @ 5500 rpm.
Ever since its launch, TVS has been promoting the Jupiter with the tag line – Zyada Ka Fayda. This is also the focus of the new ad campaign featuring Amitabh Bachchan.
Speaking about their new association with Amitabh Bachchan, K N Radhakrishnan, President and CEO, TVS Motor Company, said, “Shri Amitabh Bachchan is held in high esteem in the hearts of India. He embodies the fact that success comes from talent that is nourished with great diligence, character and the spirit of wanting to do ‘Zyada’. This is the philosophy behind TVS Jupiter, ZyadaKaFayda, which we are confident will resonate across India, especially when it is propagated by Shri Bachchan himself. We are very happy to welcome him into the TVS Family.”
Amitabh Bachchan said, “It is an honour to associate with TVS Motors, especially, with its flagship Scooter brand the TVS Jupiter. I felt very welcome, and at home here. I look forward to a fulfilling association with the brand. To all members of the TVS Jupiter family, I would like to convey my warm greetings for very happy and prosperous festive season.”