KTM has had a rather fruitful month during February 2023 where sales are concerned. In exports, KTM registered a strong 8,666 units. When compared to 5,016 units it shipped a year ago and 6,982 units it shipped a month before, KTM saw 72.77% YoY growth and 24.12% MoM growth as opposed to January 2023.
KTM 390 series (Duke + RC + ADV) stormed the exports charts taking the top spot with 5,056 units shipped, accounting for 58.34% of total exports. A staggering 158.62% YoY growth and 15.86% MoM growth was observed, with 3,101 units and 692 units gained in volume YoY and MoM. In 2nd place, surprisingly, we have 125 series with 1,578 units shipped.
Even though 125s (Duke + RC) saw 892.45% YoY growth, MoM analysis revealed a 27.21% decline, with 590 units lost in volume, accounting for 18.21% of KTM’s total domestic sales. Close to it is 200 series (Duke + RC) with 40.03% YoY decline and an astounding 3209% MoM growth. Lastly, we have 250s (Duke + ADV) with just 642 units shipped, registering 9.93% YoY growth and 57.35% MoM growth.
In domestic market, KTM’s popular products have been the 200 series. That was true in February as well. 200s sold 3,254 units last month with 40.38% YoY growth as opposed to 2,318 units sold a year ago and 53.64% MoM growth as opposed to 2,118 units sold a month before. 200s hold 55.69% of total domestic sales for KTM.
At 2nd place, we have 250 series with 1,650 units sold, accounting for 28.24% of KTM’s total domestic sales. There was a 15.79% YoY growth and 41.03% MoM growth. Next in line is 390 series with 629 units sold. This class of motorcycles has had a paradigm shift with 1555% YoY growth as opposed to just 38 units sold last year.
Unlike gaining 2nd spot in exports, 125 series don’t really sell in India owing to their value proposition (or the lack thereof). With just 310 units sold, a 45.8% YoY decline and 154.1% MoM growth was observed. In total, KTM sold 5,843 units in India. As opposed to 4,353 units sold a year ago and 4,197 units sold a month before, KTM registered 34.23% YoY growth and 39.22% MoM growth with 1,490 units and 1,646 units gained in volume YoY and MoM respectively.
In total (domestic+exports), KTM sold 14,509 units in February 2023. As opposed to 9,369 units sold in February 2022 and 11,179 units sold in January 2023, KTM registered 54.86% YoY growth and 29.79% MoM growth. Volume growth stood at 5,140 units YoY and 3,330 units MoM. Topping the charts is 390 series with 5,685 units comprising of Duke, Adventure and RC ranges.
A 185.25% YoY growth and 10.37% MoM growth was observed when compared to 1,993 units sold a year ago and 5,151 units sold a month before. Volume growth stood at 3,692 units YoY and 534 units MoM, accounting for 39.18% of KTM’s total sales. Next in line is 200 range with 4,644 units clocked in their name. With barely managing a 0.17% YoY growth and 115% MoM growth, this class had a 32.01% market share.
At 3rd place is 250s with 2,292 units sold last month. There was a 14.09% YoY growth and 45.25% MoM growth as well, accounting for 15.8% of total sales. Lastly, we have the smallest displacement of the bunch, which is 125s with 1,888 units sold. Still, sales grew by 158.28% YoY and saw a dip of 17.55% MoM.