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New to 2 wheeler segment, Apollo aims to outrun MRF by 2020

The company is reported to be planning to set up its own two wheeler plant in Vadodara.

Apollo Tyres announced its entry into two wheeler tyres segment earlier this year. So far, the Indian tyre maker has been focusing on car and truck radials in addition to concentrating on overseas brand acquisitions.

While international expansion is still in the priority list, Apollo has increased its attention towards the domestic market. The entry into two wheeler tyres segment is a part of its strategy called “Building Leadership” under which it aims to be the top tyre maker in India by 2020.

Apollo Two Wheeler Tyres

Apollo aims to become market leader in India by 2020.

The current leader MRF has been having a great run in the two wheeler segment and Apollo is looking to make 1.2 million two wheeler tyres by 2018-19. Economic times reports that the company is planning to open its own two wheeler tyre manufacturing unit in Vadodara which is expected to become operational in 2018.

Satish Sharma, president-Asia Pacific, Middle East & Africa at Apollo, stated that while two wheeler tyres are critical for Apollo to close the gap between MRF, the company is not in the volumes game. Technology will be given precedence so more R&D work will be carried out to develop radial tyres across the segments.

Apollo Acti tyres

The company announced its foray into two wheeler tyres earlier this year.

In the car tyres space, Apollo’s market share in the after market space is slightly lower than MRF but it has a small lead over its rival when it comes to supplying to OEMs.

Via – Economictimes.Indiatimes.com

About the author

Nithyanandh Karuppaswamy

Winner of national level automotive quiz competitions, Nithyanandh aka Nithz jumped into the blogosphere right after gaining a degree in Mechanical Engineering. Love for automobiles and an even greater drive to share his knowledge with the automotive community, Nithz is Deputy Editor at RushLane.

Email - nithyanandh@rushlane.com

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