Mumbai, July 18, 2016 – Piaggio Group is set to launch the Aprilia SR 150 scooter in India in August 2016. With about five million scooters sold in 2015, the Indian scooter market one of the most competitive globally.
Through H1 2016, the Indian scooter segment has reported 20 percent growth over H1 2015. Aprilia SR 150 scooter is going to be marketed as a crossover, that combines a sports bike feel with a scooter’s readiness. Designed and engineered in Italy, the scooter will be manufactured at Piaggio India plant in Baramati, Maharashtra. Introductory selling price is noted at Rs 65,000 (Sixty Five Thousand Only).
Piaggio Group Chairman and CEO, Roberto Colaninno says with Ape being successful, and Vespa positioned in the premium segment in India, introduction of Aprilia SR 150 scooter further strengthens the company’s offering in the subcontinent. He adds, “This vehicle is an excellent expression of the Noale manufacturer’s sport expertise and offers technology and style superior to those of its direct competitors in the segment.”
Stefano Pelle, Managing Director and CEO, Piaggio Vehicles Private Limited (PVPL) elaborates that the company’s launches thus far have been received favourably. Aprilia SR 150 launch looks to increase the company’s footprint across here as a sporty two wheeler running on a light weight engine.
Aprilia SR 150 is fitted with 14 “wheels with five spokes, similar to Aprilia racing bikes that run on Moto GP championship circuits. Bookings for the single cylinder 150cc, 4-stroke engine Aprilia SR 150 will begin at dealerships soon. Piaggio looks to reach out dynamic urban youth who are upwardly mobile.