Citroën UK teams up with Arsenal Football Club to test the multi-award-winning credentials of the New Grand C4 Picasso in a fun alternative to the video road test.
The promotional film stars Arsenal first team players Olivier Giroud, Per Mertesacker, Santi Cazorla & Wojciech Szcz?sny
In the light-hearted promotional film, the players test a selection of the features that help to make the New Grand C4 Picasso a multi-award-winning MPV.
Created to mark the launch of Citroën’s new-generation compact 7-seater, the film sees the Arsenal players put the new MPV through a series of football-themed challenges to demonstrate the class-leading space, comfort and technology on offer. Their alternative take on a car review sees the Arsenal stars capitalising on each of their technical strengths such as a spot of free kick and goalie practise to test the wide door and boot openings, followed by some post-training relaxation on the massaging seats.
In a high-stakes demonstration of the New Grand C4 Picasso’s Park Assist feature, Per and Olivier showcase the assisted parallel parking technology between a Ferrari 430 and Maserati GranTurismo, whilst Santi and Wojciech look on in amazement.
The tongue-in-cheek film shows that even Arsenal footballers are not immune to the charm of this new family-friendly car, as well as highlighting some of the features a Premier League player might look for when choosing their own family car.
James Parfett, Communications Director at Citroën UK, commented; “It’s brilliant to be exploring new ways of working with Arsenal as we’re now in our seventh season as the Club’s Official Automotive Partner. We had a lot of fun creating this film and we hope Citroën and Arsenal fans alike enjoy seeing the players and car in this new light.”
The New Citroën Grand C4 Picasso has only been on sale in the UK since the start of the year, but has already been named TopGear Magazine’s Family Car of the Year, What Car?’s MPV of the Year and is one of the seven finalists for Car of the Year. Available from £19,200, the New Grand C4 Picasso is a practical, versatile and elegant offering for the 7-seat compact MPV segment that strikes a new balance between benchmark space and engaging styling, combined with record efficiency.