India’s second largest truck maker dove into passenger car segment with Ashok Leyland Stile MPV in October, 2013 and understandably did not fare well though the product is appreciable.
Ashok Leyland Stile is nothing but a badge-engineered version of Nissan Evalia which also hasn’t seen success yet. It is differentiated from Evalia by redesigned front fascia, other than which both are essentially the same vehicle.
Ashok Leyland’s Chief Financial Officer Gopal Mahadevan, told Business Standard that Stile is the only product facing a challenge among the entire lineup of products from the company. Between April, 2014 and January, 2015, Ashok Leyland Stile sold just 311 units, compared to 694 units in 2013.
Hence, the firm is preparing for a relaunch of the same model with ‘renewed vigour’, to take another shot at pushing the vehicle into commercial sector. Expect Ashok Leyland Stile facelift to carry subtle updates.
Another problem Stile has been facing is the touchpoint. The model is being sold at AshLey’s truck dealerships, most of which are well outside city limits. Yet, major overhaul of distribution strategy cannot be expected to change for just this one product.
The current Ashok Leyland Stile was launched back in 2013, for a starting price of Rs 7.5 lakhs, ex-showroom. Powered by a Renault sourced 1.5l diesel K9K engine that delivers 75 hp and 185 Nm torque. Mated to a five speed manual gearbox, the engine delivers a mileage of 20.07 kmpl. The facelift Stile will continue with same engine and transmission.
Via – Business Standard