The Referral Program is live in Bengaluru and Chennai – Extend privilege to friends and earn brownie points
Ather Energy has announced a Referral Program for the Ather 450 electric scooter. Currently exclusively on offer in Bengaluru and Chennai, the program will benefit existing and new customers with monetary credits worth Rs.2,500.
As a part of this new program, Ather Energy will allow its existing electric scooter owners to share a referral code with friends. In the event of any purchase made via this code, the referrer and new buyer will both receive monetary credits to the tune of Rs.2,500.
Along with India’s first lease program and referral program, Ather also introduced easy ownership with the exchange of any petrol two wheeler for the Ather 450. It also gains advantage of all fiscal incentives offered by the State and Central Governments while the Ather Forum of buyers have been the company’s strongest supporters and critics which has taking the company ahead in the race of electric scooters in the country.
The company has also confirmed that delivery periods have been reduced to 3 weeks. This could be another reason why buyers will find the Ather 450 a more viable purchase.
Ather Energy introduced the 450 electric scooter in 2018 which was followed by a new flagship model called Ather 450X in 2020. This e-scooter is presented in three colours of grey, green and white. It is powered by a 6kW PMSM motor with a 2.9 kWh battery pack and gets 4 riding modes of Eco, Ride, Sport and Warp. Under the Warp mode, the Ather 450X can accelerate from 0 to 40 km/h in 3.3 seconds making it the quickest electric scooter in its segment. Owners can opt for two performance pack options of Pro and Plus. Each pack is specifically designed to offer a range of connected and riding capabilities.
Ather 450X gets a 4G SIM card, Wi-Fi connectivity with Bluetooth, a 7 inch touchscreen dashboard with colour depth of 16M and Snapdragon Quad Core processor. The e-scooter uses Android Open Source for map navigation while on board diagnostics and features include over-the-air updates, auto indicator off and guide-me-home lamps.
The mobile app offers ride statistics, charging status and navigation updates along with theft and tow detection and live location. Vehicle tracking, voice assist and welcome lamps are also a part of its features. The Ather App also allows the 450X to support accessories like smart helmets and tyre pressure monitoring system.
The Ather 450X can be charged via smart charging Ather Grids set up at malls, cafes, supermarkets and tech parks in Chennai and Bengaluru which will also be expanded to other cities. It was launched in India at a starting price of Rs.99,000. This price included the ownership of the scooter and for battery leasing. On the other hand if buyers wanted an outright purchase, the full price is at Rs.1.49 lakhs and Rs.1.59 lakhs for the Plus and Pro packs which excludes insurance and registration costs but includes the battery ownership.
Ather Energy CEO, Tarun Mehta has revealed on Twitter that the company will be expanding the Ather e-scooters to new cities. Hyderabad will get the new 450X in September while launch in Pune and Mumbai is planned by the end of this year. Ather Grid fast chargers will be set up across Ahmedabad with launch in Surat scheduled for sometime in 2021.