Audi aims to replace BMW as the largest luxury car maker in India by 2014
German auto manufacturer, Audi is confident of their success in the Indian auto market. After successfully replacing Mercedes Benz from the second spot, Audi now targets to replace BMW from the No 1 spot as the largest luxury car maker in India by 2014. During the period January to May 2012 Audi India registered growth of 37.09% with sales of 3,282 units.
Audi is now looking at 45% sales growth this year, as they have set sales targets of 8,000 units and are banking on their new compact SUV Q3 to help them reach this figure. Ever since the Q3 was launched, the company has received bookings of 500 units and is looking at sales of 1,000 to 1,200 units during the year.
Audi India is also considering the launch of the A3 sedan which will be assembled at the company Aurangabad plant so as to offer cars with competitive prices. The plant has production capacity of 6,000 to 6,500 units per annum which will be increased to 9000 to 9500 units by 2013.
Besides these growth factors, the company will also be increasing their dealership network to 25 by end of this year and to 35 by 2013 end, from their present 19.
Mr Michael Perschke, Audi India Head, said, “If everything goes well according to our plan and strategy, we will become the market leader by 2014. We have already become the number two in this year by replacing our competitor Mercedes-Benz. We have our product plans ready till 2019. So we are very confident that we will be able to replace the current number one. Within five days of the launch of the Q3, we have received bookings of 500 units. This year, we are looking to sell 1,000-1,200 units of the SUV. The A3 sedan is something to be discussed for 2014.”