Mid April 2013, Audi and Marvel Entertainment LLC announced an exciting comic book contest in support of Iron Man 3 and the brands presence in the film. This contest titled ‘Steer the Story’ was introduced to offer fans an opportunity to decide the fate of Tony Stark, who is seen in an Audi R8 e-tron in the latest film ‘Iron Man 3’, and to vote through social media sharing. Gwyneth Paltrow as Pepper Potts is seen in a Audi S7 Sportback.
The competition which commenced on April 22nd ended on May 3rd with participants submitting a creative final panel for the concluding page of Audi and Iron man comic book. The results of this exciting competition are to be announced on May 10th when two finalists and one grand prize winner will be announced. These will be specifically selected by Marvel judges and results will be announced on www.SteerTheStory.com. On May 24th, all participants of the competition will be directed to www.Marvel.com where they can download the final Audi and Iron Man comic book.
Audi R8 sports car is driven by superhero Tony Starks in the movie Iron Man 3, which soared immediately on launch to the top of the box office. Audi is elated at the way in which the brand’s state of the art technology and sleek design is brought to the fore in the current Iron Man movie. The Audi R8, R8 Spyder, A8, S5 and Q7 were all seen in the first and second installments of Iron Man.
In regards to the comic-book contest, Drew Elliott, Social Media Specialist for Audi of America said it “is aimed at building awareness of our partnership with Marvel.” “Stark and his passion for innovative technology, his sophisticated wit, and his character overall we feel are great representatives of the Audi brand.” “The more we can bring him to life for Audi fans, the better.”
“You could draw the ending on a piece of paper and take a picture with a phone and submit it,” Elliott told Audi Progress. “But you don’t have to draw it—it could be you and some friends in costumes acting it out. I hope we’ll see lots of different styles of art come through.” In his words the social contest is “a way to continue to build our corporate partnership with Marvel.”