There are a number of pre owned car companies in the Indian car market who make it easy for individuals to purchase second hand cars at reasonable prices and in a good condition. Audi too has ventured into the pre owned car market with the launch of its Audi Approved-Plus program. This program will enable individuals buy sporty and elegant Audi models at a reasonable price and it will also guarantee quality.
This program will be implemented at 8 dealerships in the initial phase and will slowly be implemented in other dealerships all over the country. Cars at these dealerships will be subjected to 110+ checkpoints so as to make sure that the car is in tip top condition.
Marketing strategies for this program will be planned appropriately and the company will embark on a systematic quest to make sure that their customers are satisfied with an Audi vehicle designed to meet their needs. Buyers will also be happy to know that Audi will be providing a 2 years warranty certificate irrespective of thee kilometers travelled.