Audi has finally made announcements about setting up a production facility in Mexico. Although Audi has not divulged into details, the German car maker has made it clear that the factory will be ready for production by 2016.
Reports reveal the company will be producing a line of SUVs from the plant in Mexico. The company’s parent brand Volkswagen has a strong presence in Mexico and has production facilities in cities of Silao and Puebla. In a report Audi officials have revealed, that the company is on the lookout for the right location to start a production facility in Mexico.
According to Rupert Stadler, Chairman Of Board Of Management, Audi AG, the facility that comes up will have the latest machinery to ensure efficiency in production output. He also added that Mexico is a strategic location with excellent resources that will facilitate demand in U.S and Europe.
- Supervisory Board welcomes plans for Audi plant in Mexico
- Rupert Stadler, Chairman of the Board of Management of AUDI AG: “Excellent basis for sustainable growth”
“As an established carmaking location, Mexico offers an excellent economic basis for Audi production operations,” declared Rupert Stadler, Chairman of the Board of Management of AUDI AG. Mexico is one of the world’s top ten automotive locations and offers a blend of tradition and experience. The group parent Volkswagen already has an automotive plant in Puebla and an engine plant in Silao. “Good infrastructure, competitive cost structures and existing free trade agreements played a significant role in the choice of Mexico,” emphasized Stadler. “This trailblazing move will help us safeguard our position on the world market. Our German locations, too, stand to benefit from it.”
“The new plant will become a fully fledged member of the Audi production network and will implement the very latest standards in terms of resource efficiency and production processes,” stated Frank Dreves, Member of the Board of Management of AUDI AG for Production. “Audi is all about premium quality no matter what the location.” Following on from the policy decision, the next step will be to conduct a detailed examination of various locations in Mexico. AUDI AG aims to choose the exact location within the course of the year. “The factors that we will take into account include not just the specifics of the real estate and its logistical links,” emphasized Thomas Sigi, Member of the Board of Management of AUDI AG for Human Resources. He also cited quality of life as a decisive criterion. “It is important for us to be able to find well-qualified employees there,” continued Sigi, referring to the need for an effective infrastructure of schools and universities.
Peter Mosch, Chairman of the General Works Council of AUDI AG, added: “Stepping up production capacity safeguards our growth and at the same time guarantees the capacity utilization of the main plants, which we envisage will increasingly take on the role of lead plants for our technologies. That means developing modern production methods and strategies, using new materials and joining technologies, and addressing the field of electric mobility. For the employees, this offers attractive, secure jobs and additional career prospects. An employment guarantee will also be agreed.”
“It will be possible to supply customers worldwide with cars built in Mexico to Audi’s renowned standard of quality,” said Peter Schwarzenbauer, Member of the Board of Management of AUDI AG for Marketing and Sales, emphasizing the importance of an international presence for international success. Schwarzenbauer added: “In launching production operations in Mexico, Audi will enhance its own competitiveness and move significantly closer to its sales target of two million units per year by 2020.”