German luxury car maker, Audi has finally launched high performance variant of their compact sedan A4, S4 in India with a price tag of Rs 45.31 lacs ($81,409). Powered by all aluminum 3.0L V6 petrol supercharged engine generating 339 bhp (333 PS) at 5,500 to 7,000 rpm and peak torque of 440 Nm at 2,900 – 5,300 rpm, Audi S4 races from 0-100 kmph (0-62 mph) in just 5.1 seconds and has a top speed of 250 kmph (155 mph).
The reason Audi took this long to launch S4 into India, is that they were not sure whether there was a demand for a performance sedan in the Indian auto Industry. So Audi India launched a Facebook campaign where they asked their over 600,000 fans to ‘Vote for the S4 and bring it to India.’ After seeing the amazing response, Audi India decided to drive S4 into India.
Mr Michael Perschke, Head Audi, “With impressive sales growth in the first five months of this year and the launch of the Audi TT, new Audi A4 and now Audi S4, 2012 is proving to be an exciting time for us. From the introduction of innovative products and services to customer initiatives, we are making great strides in our endeavor towards customer delight. We are continuously reviewing our plans vis-à-vis market trends and changing customer preferences in order to satisfy the growing demand for luxury cars in the country. After the introduction of the new Audi A4 we saw a lot of Audi ‘fans’ requesting for the Audi S4, and we responded to this demand. The new Audi S4 joins the successful league of our sedans and we are confident that it will also script a success story similar to its predecessors.”
Features of the new Audi S4 include hexagonal single-frame grille, the wedge-shaped xenon headlights clasped in LED daytime running lights, the LED rear lights and the new bumpers are the most obvious cues to the updated model. The radiator grille insert is Platinum Gray and features finely sculpted, horizontal chrome crossbars and an S4 badge. The housings of the exterior mirrors shine with an aluminum-look finish, the side sills are painted in the body color and V6 T badges adorn the flanks.
The Audi S4 comes standard with a seven-speed S tronic. It directs the power to the quattro drivetrain with the self-locking center differential and torque vectoring. The sport suspension lowers the vehicle body by 20 millimeters (0.79 in), and a high-performance brake system provides powerful deceleration. The wheels are 18 inches in diameter.
The new Audi S4 has a leather multifunction sport steering wheel with the S4 badge been redesigned and flat-bottomed rim available as a sporty option. The inlays have surfaces of Matt Brushed Aluminum and sportily cool black dominates the interior. The lighting package, the xenon plus headlights with LED rear lights and the driver information system with color display round out the specific standard equipment of the S models.
“We have been receiving requests for the new Audi S4 from car enthusiasts all over the country eversince it was first seen at the Audi Driving Experience where Indian motorsport ace and Audi S4 owner, Karun Chandhok drove it on the tracks of the Buddh International Circuit. We decided to utilize the power of our huge fan base to gauge customer sentiments for this. We started the ‘Vote for S4’ campaign on various social media platforms and the outcome was overwhelming as thousands of fans participated on a daily basis and unanimously voted to bring the S4 to India”, added Mr. Perschke.
Audi S4 is now available across their 19 dealerships in India.
List of Authorized Dealer Showrooms:
Audi Ahmedabad – Rudra-Path, S.G. Road
Audi Bengaluru – Survey No 6/1, BeratanaAgrahara, 15 KM Road, Hosur Road, Electronic city P.O
Audi Bhopal – G-34-B, Arera Hills
Audi Chandigarh – Plot No. 171, Industrial Area, Phase I
Audi Chennai – 535, Anna Salai, Nandaman
Audi Coimbatore – No.1020-Avinashi Road
Audi Delhi South – B -1/H 1, Mohan Co-operative Industrial Estate, Mathura Road
Audi Delhi West: A 21, NarainaVihar
Audi Gurgaon – Orchid Centre, Sector – 54, Golf Course Road
Audi Hyderabad – 8-2-684/A, Road No.12, Banjara Hills
Audi Indore – NRK Business Park, Plot B1, Vijay Nagar
Audi Jaipur- Kamal & Co. Premises, Opp GPO, M.I. Road
Audi Kochi – NH. 47, VytillaAroor, Bye Pass Road, Marudu P.O.
Audi Kolkata – 9 AJC Bose Road
Audi Ludhiana – GT Road
Audi Mumbai West – New Link Road, Andheri West
Audi Nagpur -1902, H-Tower, Ujjwal Nagar, Wardha Road
Audi Pune – Pro1 Business Centre, Plot No. 395+396, SenapatiBapat Road, Shivajinagar
Audi Surat – Nr. RundhnathMahadevMandir,Surat Dumas Road