Audi growth plans in Indian auto market sees major focus on the country until 2020
Globally, Audi sold 1.3 million cars in 2011. India contributed a mere 5,511 units. Despite numbers that don’t suggest anything firsthand, the Indian auto market, alongside Brazil and Russia will be Audi’s focus till 2020. China sold 3.13 lakh cars last year being a major contributor to their Asia-Pacific’s sales numbers of 3.73 lakh units. Audi India Head, Michael Perschke had this to say. “India will get more attention and support from Audi especially when it is tipped to be the third largest car market by 2020. We have been China-focused for some years but, of late, are shifting our attention to India.”
Europe sales figures stood at 7.26 lakh cars, and North America contributed for 1.42 lakh units. Audi has big plans for India and hopes to take over as top luxury car brand in the country very soon. The VW Group in India has two plants in India. At the Chakan plant, mass selling car models like the Volkswagen Polo and Vento, and Skoda Fabia and Rapid are manufactured. Higher end cars with lesser scope of location including all Audi luxury vehicles are built at their Aurangabad plant. Audi will launch the Q3 in India in 2012, as per the company, the plan is to touch upon one new product segment each year.
In the Indian auto market, Auto competes majorly with Mercedes Banz and BMW in the luxury segment. Michael Perschke had this to say. “Audi is the fastest growing luxury brand not only in volumes but in aspiration. It is a ‘young-at-heart’ brand and we are clear that our product strategy should have substance and stay ahead of competition.” “From our viewpoint, a brand that matures over time creates the right image. Long-term success is priority and striving for quick volumes will only harm the brand.”