Audi Ice drive experience for Indian business leaders in Switzerland
Located in Swiss Alps, Davos is the highest located city in Europe at 5,120 ft. Every year, global leaders from around the globe gather in this beautiful city, which is also home to the largest ski resorts in Switzerland, to discuss how the present state of the world can be improved. The meed invites, politicians, academic leaders, scholars, and businessman.
For the meet year this year, Audi had arranged a unique drive experience on ice for the guests, which included Indian business leaders, Mr. Daljit Singh (President, Fortis), Mr. Adar Poonawalla (Chairman of Poonawalla Group), Mr. Sanjiv Bajaj (Managing Director, Bajaj Finserv Ltd), and Mr. Anant Bajaj (Joint Managing Director, Bajaj Electricals Ltd). The drive on ice from Audi included cars like their flagship A8, and and S4 avant. With this drive, Audi displayed the unmatched luxury and safety features of their cars. Apart from getting to drive these cars on ice, the guests to WEC also got a chance to see the all new Audi RS6 Avant, at the exclusive pre-premiere.
“The World Economic Forum brings together leading personalities from across business, politics and science. As an official partner of the WEF, Audi has the opportunity to demonstrate our ‘Vorsprung DurchTechnik’ philosophy to these opinion leaders. It is a privilege for Audi India to host some of India’s most prominent leaders at the exclusive Audi Ice Experience in Davos and provide them with an exclusive drive of the Audi A8 and Audi S4 Avant. Since 1987 Audi has been partnering with the World Economic Forum with a fleet of vehicles. This year too the Forum is attaching particular importance to minimizing the carbon dioxide emissions,” said Michael Perschke, Head, Audi India.
Speaking about WEC, Audi Chairman Rupert Stadler says, “This is the only way that Europe can get back to economic growth and stability. For me it means a growing economy that is more robust and less crisis-prone than we are experiencing at present. There has already been important reforms, which called for steely determination and enormous political willpower to institute. The major challenge now is to see those reforms through. Therefore I believe the dialog between individuals, governments, and business is hugely important.”