Audi India, now the country’s leading luxury automaker has succeeded BMW at top spot following steady sales during the first quarter of 2013. During Q1, January to March 2013, the company sold 2,616 units, as compared to 2,269 units in the Q1 period of 2012 marking 15.2% growth. The company has recorded a 37% sales increase in April 2013 having sold 770 units during April 2013, as compared to 562 units in April 2012.
YTD sales saw 19.6% increase with 3,386 units sold from January to April 2013 as against 2,813 units sold in the corresponding period of 2012. For FY 12-13 Audi sold 9350 luxury cars as compared to 6169 cars sold in FY 2011-12, marking 51.5% growth. In April 2013, Audi India also launched their new Audi R8 V10 sportscar, while they also initiated the Audi Sportscar Experience (ASE) at the Buddh International Circuit. ASE offers specialized training on Audi sportscars and is an exciting and innovative opportunity being offered to auto enthusiasts at a multi city level.
Product and dealership expansion is on the cards for 2013. Two new showrooms have been opened in South Mumbai and in Lucknow, while new product launches include Audi Q5, new Audi R8, 2.0 TFSI variant of Audi Q3 along with Audi R8 V10 plus. Audi India also plans on increasing their present count of 25 dealerships to 34 by the end of this year.
Michael Perschke, Head, Audi India said, “We were aiming for the pole position in 2015. To achieve it almost 2 years before the target date is a landslide success. As per reports, we are not only No. 1 in the first quarter of 2013 but the whole of FY 2012-13. India is the first market in Asia after China to claim the No.1 spot. However, I think 2013 will be a very competitive year. The best teamwork and the best strategy will make the difference and the customer will be the ultimate winner. This sales result demonstrates our “Vorsprung durch Technik”. Today we offer the best equipped, most reliable and advanced models with the most impressive build quality in India and our customers have appreciated and acknowledged the same.”
He added,“Winners and achievers from all walks of life want to connect with us. Since our entry into India, Audi has tried to reach out to target customers through launch of class-defining models, manpower expansion and strengthening of our dealer network not only in metros, but also in tier II & tier III cities of India. I want to take this opportunity to thank Audi enthusiasts for the appreciation towards our pioneering products and Audi India family for their stellar performance. We are taking a moment to enjoy our success but we promise to get stronger and lead in the direction of continuing to delight our customers and our fans.”