For the last calender year, and fiscal, Audi’s count stood at over 10k units. Audi reports demand outstripped supply and 3044 units were sold in and Q4 2014 (October to December 2014), equating to 17% growth over 2611 units sold in Q4 2013. This is Audi’s highest ever sales in a quarter in India. Audi sold 10,002 cars in 2013, equating to 8.5% sales growth. 2014 has been a challenge for Audi, as a number of its products were at the end of their lifecycle. A3 helped maintain double-digit growth, but that number has dipped to a single digit by year end. Audi looks to launch 10 products in 2015, and aims at double digit growth.
Joe King, Head, Audi India says the German luxury car manufacturer continues undisputed as the highest seller, and remains a preferred choice of luxury mobility for car enthusiasts here. For Audi, India is a long journey and it’s not just about a month or a year, and strategies implemented are intended for leadership, and to maintain it. Audi offers the widest range of products making luxury accessible to one and all.
In 2014, Audi A3 Sedan and Audi A3 Cabriolet were launched too. Audi looks forward to an exciting 2015 with limitless luxury in store for India. In 2014, Audi was the first luxury car manufacturer to launch a product with its RS 7 Sportback in January. Other launches in 2014 include Audi A8 L with matrix LED headlights in May, A3 Sedan in August, Audi Q3 Dynamic SUV in September, Audi Autumn Collection 2015 in September, and A3 Cabriolet in December. New dealerships were opened in Udaipur, Visakhapatnam, Nashik and Kozikhodein 2014, and the largest ‘Audi Approved: plus’ in Gurgaon in April.