From 2009 to 100,000 Cars: The Road Audi India Travelled
Audi India achieved a significant cumulative sales milestone, crossing 100,000 units since start of ops in 2009. This achievement would be something to write home about in the automaker’s sustained efforts in the competitive Indian luxury car market. Over 15 years, sales figures have fluctuated, with Audi India 2024 Sales contributing at a decline.
Retail sales for Audi India in 2024 reached 5,816 units. Down by a quarter year from the previous calendar year. In 2023, Audi India sold 7,931 units, averaging 661 units per month. In 2024 that average was down to 485 units. Q4 alone contributed 1,927 units, reflecting a 36 percent growth over Q3. Improved supply chain management in the H2 2024 over H1 2024 resulted in this upturn.
2014-2015 Peaks and a Pandemic Plunge: Audi India’s Sales Timeline
From 2009 to 2024, Audi’s yearly sales data illustrates evolving trends in Audi’s luxury car journey. Peaks in 2014 and 2015 highlighted the market’s potential, with 10,851 and 11,192 units sold, respectively. A gradual recovery from the pandemic-induced downturn in 2020 became evident in 2023.
Audi Approved: plus recorded 32 percent growth in 2024, demonstrating increased customer interest in certified pre-owned luxury cars. Audi’s network now includes 26 facilities across India. New centres were launched in Guwahati and Mangalore, strengthening the brand’s presence in more regions.
100 Days of Celebration: A Milestone, A Marketing Move
The ‘100 Days of Celebration’ campaign marked Audi India’s 100,000-unit milestone. This initiative was aimed at enhancing customer engagement and promoting brand loyalty. Events and exclusive offers created buzz across multiple cities, contributing to higher footfall at dealerships.
Electric mobility remains a focus, with the Q8 e-tron and e-tron GT models gaining attention. These vehicles are the modern face of performance with sustainability. Audi India’s push for electrified options aligns with global trends.
Luxury on Wheels: Audi’s SUVs Remain Market Staples
Luxury SUVs like the Q3, Q5, and Q8 remain key drivers of growth for Audi India. Expanding the portfolio and enhancing customer experiences are expected to strengthen Audi’s market position.
Balbir Singh Dhillon, Head of Audi India said, “The first half of 2024 brought supply-related challenges for Audi India, yet the continued demand for our products reflects the enduring trust our customers place in the brand. With improved supplies in the second half of 2024 our volumes improved by 36% in quarter four compared to quarter three of 2024. This year also marked a major milestone of 100,000 cars sold in India. With the introduction of the new Audi Q8 and new Audi Q7, along with a robust portfolio, we are finishing the year strongly in quarter four and anticipate sales to grow hereon. We remain optimistic about the long-term potential of the Indian luxury car market and are committed to delivering exceptional experiences to our customers.”
