Luxury car brands in India, offer their products only with automatic transmission. Audi became the first luxury car brand to offer manual transmission option, when the launched the Q3S at just Rs 24.99 lakhs back in Aug 2013.
Audi Q3 S Edition, which was priced about Rs 3 lakhs cheaper than the automatic variant, saw immense demand in India. This resulted in extended waiting periods. The situation today is such that the company has exhausted the allotted units of manual transmission Q3 SUVs for the year.
Audi Q3 accounts for 25-30 percent of total Audi India sales. Of this, 10-12 percent demand was for manual variant. Seeing the demand and resulting success of Q3 manual option, Audi is also mulling the launch of A3 and A4 sedans with manual variants, reveals Economic Times.
Though Audi India has declined to comment on the same, insider does reveal that there is demand for manual transmission in the market. Reason being, they are not only more affordable, but are also more fuel efficient.
Launching manual transmission variants of A3 and A4 sedans will also give Audi India an edge over rival Mercedes Benz India, who managed to sell more cars than them for Q1 2015. MT options of A3 and A4 are already on offer in Europe, and if launched in India, they will get the same six speed manual gearbox which is seen on Q3 S.
To continue their sales growth this year, Audi India has announced to launch 15 new cars. The last one month has seen them launch the new TT and RS7. Their next launch is scheduled for 4th June. This will be in the form of new RS 6 Avant, a high performance estate. It is powered by a 4.0 TFSI V8 engine offering 560 bhp power and 700 Nm torque. Acceleration from 0 to 100 kmph is achieved in 3.9 seconds while the engine is mated to an 8 speed tiptronic transmission.