Audi is the second largest and the fastest growing luxury car maker in the country. Their car sales growth for 2012, far surpassed their rivals, BMW and Mercedes Benz in India. They are now aggressively expanding their dealer network. Audi Lucknow is the second showroom they opened in 2013. They already opened a new dealership in South Mumbai this year. They aim at opening 9 more by the end of this year.
After Kanpur, Audi Lucknow is the second Audi India showroom in the state of Uttar Pradesh. Audi Lucknow is spread over an area of 12,000 sq ft, where they have a display area for 9 cars, and it has a separate service area of 16,000 sq ft. which is located in Sarojini Nagar on Lucknow – Kanpur Road opposite Airport. Audi Lucknow will be operated by Four Wheels Auto Pvt. Ltd. and was inaugurated by Gautam Garg, Managing Director, Audi Lucknow (FWAPL) and Niraj Srivastava, Head, Sales, Audi India. All Audi cars on offer in India will be available for car buyers at the Audi Lucknow dealership. Audi Lucknow will also house Audi merchandize for their customers along with, Audi Shop and the Audi Exclusive elements.
Michael Perschke, Head, Audi India, said, “We opened Audi Kanpur in October last year and in less than 4 months; we are opening up a new dealer network point in Lucknow. This displays the importance that we attach to the Northern market. The response to our brand and products has been tremendous and we do not want to be lacking in our efforts in any way in reaching out to Audi enthusiasts in the Northern region. With the opening of this new showroom in Uttar Pradesh, we will be able to further strengthen our foothold in the region and capitalize on the increasing demand for luxury automobiles. We are happy to extend our association with Four Wheels Auto Private Limited and utilize Gautam’s rich market experience to make Audi No.1 luxury car brand in Uttar Pradesh.”
“We are very confident of our sales growth despite the flat growth in the industry. Our customers aspire to own Audi vehicles and are willing to pay for the pioneering automotive products that we offer. This is the 2nd showroom inaugurated in 2013 and we plan to expand our dealer footprint to 34 showrooms pan India this year. Further plans include another showroom in Noida and Vadodara among others.” said Mr. Michael Perschke, Head, Audi India.
“We are proud and confident to make Audi the No. 1 luxury car brand in our market in 2013.” said Mr. Gautam Garg Managing Director, Audi Lucknow and Audi Kanpur (Four Wheels Auto Private Limited).