Audi launches 7 year extended warranty program in India
In their bid to increase customer satisfaction, Audi India has launched a new care program.
Audi Lifetime Value Services has been launched for extended warranty up to 7 years for Audi cars in India. In addition to this, it also offers Road Side Assistance up to 11 years, and Flexible Service Plans up to 8 years in India.
It’s a thought out effort designed to renew after-sales service strategy. Through benefits to brand customers, the initiative looks to provide enhanced after-sales experience. Audi Topservice CarLife products offers time and mileage options, and various products for customers based on driving habits.
Now all active Extended Warranty packages can be topped up till 7th year. Those opting for top-up Extended Warranty should do so in +/- 15 days from the date when standard extended warranty expires.
Alongside, odometer reading at the time should be less than or equal to 100K kms. On offer are, one and two years Extended Warranty for active Extended Warranty customers
Anytime Extended Warranty includes One-year Extended Warranty for any non-active warranty customers. Those not having active warranty (standard or extended) can buy the one-year Anytime Extended Warranty from 3rd year onward until 6th year if odometer reading is less than or equal to 100K kms. An evaluation process as per Audi India guidelines must be completed. Extension of up to 7th year is possible under this program.
Audi Service Plan is updated to act as a bespoke solution for customers based on individual requirement and service status. A host of service plans can be availed before the 30-day period based on their year of ownership.
Comprehensive Service Plan can be opted for until 20th month of car purchase. It covers component failures excluding tyres and batteries.
Balbir Singh Dhillon, Head of Audi India, said, “Our customers form the core of our brand. At Audi, we have always believed in adding value to our customers’ journey and it is imperative they receive the very best of services. With ‘Lifetime Value Services’ we are providing a package of best-in-class service benefits for Audi customers – with offers like Top-Up Extended Warranty and Flexible Service Plans for a seamless after-sales experience.”
He added, “Customers can choose from a variety of offers, as per their driving requirements. We are also providing Road Side Assistance Coverage till the 11th year since car purchase – this is an industry first proposition. We are confident that offers like these coupled with a team of service experts will ensure excellent luxury and service standards for all Audi customers.”