German automakers Audi Indian division has received over 2 million “Likes” on Facebook. This proves its overall popularity in the country and makes India its fastest growing market and Audi’s second biggest social media market, second only to Audi USA. This is also one of the reasons why Audi has predicted that India will soon be among the company’s top ten markets.
To show their appreciation for Audi fans in India the company is running a contest. Participants can take part in the “#loveAudi” contest on both Facebook and Twitter which will give the winner a chance to accompany Aditya Patel on his first race in Europe in 2013. Besides this, there are other prizes, which will include a chance to spend a weekend in the company of an Audi Q3 and other Audi merchandise.
Even on Twitter has Audi India been a favorite, with it having initiated conversations that have been talked about and trended over 8 times. In Indian markets Audi range includes the A4, A6, A7 Sportback, A8L, Q3, Q5, Q7, S4, RS5 coupé, TT coupe, the new R8 and R8 Spyder.
Michael Perschke, Head, Audi India said, “Appreciation from 2 million fans on Facebook is a testimony of Audi’sgrowing popularity amongst youth and the aspirational value that they associate with our brand. A mix of highly engaging content, fun contests and consistent messaging were the key factors that have helped us in reaching this milestone. Our Facebook wall is plastered with love and support from fans. Audi has clearly and successfully demonstrated that it is the coolest brand in India.”